10/02/2010
College Graduates’ Top Employers (BusinessWeek) @ fbcheat.com
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College Graduates’ Top Employers (BusinessWeek)
September 29th, 2010 | Author: adminHaving captured the hearts and minds of undergraduate business students, Google is still No. 1 in the latest Universum ranking of the most popular employers rated by young people. But it shouldn’t get too cocky: The competition is getting fiercer.
Google (NasdaqGS:GOOG – News), along with the Big Four accounting firms — KPMG, Ernst & Young, PricewaterhouseCoopers, and Deloitte — respectively make up the top five on the 2010 ranking compiled by Universum, a research firm in Stockholm. The list is based on the responses of more than 130,000 business and engineering students in 12 major global markets who told Universum where they dream of working.
The accounting firms fared well among business students in the ranking because their training programs are highly regarded and they have been on a hiring tear when jobs for college grads have otherwise been difficult to come by. Google, which took the top spot among both business and engineering students,
benefited from a unique corporate culture that includes free food and haircuts and lets employees bring their dogs to work. Kyle Ewing, talent and outreach programs manager for Google in Mountain View, Calif., said in an interview that many are attracted to the company because of its sense of mission.“Google is a place where you can tackle big problems,” she said. “For all employees, there’s a real sense that people are working on things that could change the world.”
Procter & Gamble (NYSE:PG – News), Microsoft (NasdaqGS:MSFT – News), Coca-Cola (NYSE:KO – News), J.P. Morgan (NYSE:JPM – News), and Goldman Sachs (NYSE:GS – News) respectively round out the top 10. Finance firms in the banking and investing sectors, management consulting, and oil and gas companies have become less appealing to students, according to the list.
Standouts>
HSBC (NYSE:HBC – News), which ranked 22 in
2009, dropped out of the top 50 in 2010. And Intel (NasdaqGS:INTC – News), Nokia (NYSE:NOK – News), and ExxonMobil (NYSE:XOM – News) fell out of the upper 30 to the bottom of the list. Among companies new to the list, Apple (NasdaqGS:AAPL – News), Bank of America (NYSE:BAC – News), IKEA, and Adidas () broke into the top 30.Universum asked students to select the five employers for which they would most like to work from a list of more than 120 that was based on Universum’s 2009 top employers ranking. Respondents could write in employers that were not on the list. A company’s ranking is based on the percentage of business students who designated it among their top five. Of the top 50, eight are Universum consulting clients.
The economic crisis that left fewer undergraduates able to find jobs fresh out of college changed the recruiting game, says Universum Chief Executive Officer Michal Kalinowski. Employers that continued
to communicate with potential hires and promoted both their consumer brand and the benefits of working at their organization scored with students, he says.Keeping up a dialogue with talent, regardless of hiring needs, proved beneficial to KPMG, which moved from eighth to second on the list, says Blane Ruschak, executive director of campus recruiting for KPMG in Montvale, N.J.
“You have to keep yourself in the front of the pipeline of students so when things do turn around, they remember you,” says Ruschak. One way KPMG did that was to enhance its website, which features tips on the interview process and videos about real employees and what their jobs are like, he says.
“We have a great campaign of helping students better understand our culture,” says Ruschak, who added that KPMG will hire more people in 2011 than in 2010.
“fantastic>
Today’s undergraduates, says Kalinowski, are looking for
employers who will cultivate their talent and help them grow. This, he added, is a strength of the Big Four accounting firms and might have helped them reach the top of the list. Among business students, nearly 80 percent said professional training and development was a priority — one they particularly associated with the Big Four.“They are perceived as fantastic career-launch vehicles,” says Kalinowski. “Undergraduates are looking for employers who will keep them attractive in the job market.”
Deloitte, which moved up five places to No. 5 on the list, sees itself as a “career accelerator,” says Kent Kirch, the firm’s global director of talent acquisition and mobility. Deloitte, he adds, provides hard-working, deserving employees with rapid advancement, training and educational opportunities, and the chance to work with high-caliber clients. Although hiring volume dropped slightly during the economic crisis, things have already
begun to pick up, says Kirch, and Deloitte plans to hire about 250,000 new employees globally over the next five years.Corporate social responsibility is another top priority of the Millennial Generation, says Ruschak. The first of the millennials, born in 1980, entered college in the mid-1990s and have been joining the workforce since the early 2000s. Ruschak says KPMG had interns come up with ideas to develop a literacy project that would get books into the hands of underprivileged children as part of a contest. The winners built a Habitat for Humanity house in New Orleans.
The Universum survey found that employers perceived as having a friendly or creative work environment, such as Google, won points with undergrads, while a positive work-life balance, another millennial priority, helped propel companies such as Ernst & Young up the ranking. Dan Black, Americas director of campus recruiting for No. 3 Ernst & Young, says the company offers formal, flexible
work arrangements, such as reduced hours at a pro-rated salary or working from home certain days of the week.“We want employees to be as successful at home as they are at work,” says Black.
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Natalia Brzezinski: How 20-Somethings Will Shape The Future
"Spoiled," "cocky," "listless," espousing the values of Peter Pan and Paris Hilton: these are just a smattering of the descriptions found in newspapers and studies of "Millennials," the generation born after 1980. Some opine that this group cannot and will not contribute to American society as previous generations have. New York Times columnist Thomas Friedman argues in a September 11, 2010 column that perhaps America is slipping in superpower status because our young people are not motivated by values of hard work, self-sacrifice and rejection of instant gratification that America's post-depression era "Greatest Generation" personified.
Perhaps Mr. Friedman is right: 20-somethings today do not share the same values nor are motivated by the same inspirations of their predecessors. But they do possess qualities that if channeled properly will build a more open and creative society. Millennials are strongly averse to conventionality, and tend to opt for mold-breaking lifestyle choices. They have a broader aperture for, and are less hindered by rigid convention about group, skin color and other ways that had Balkanized previous generations. This is the biggest game-changer because although we've been living in an "open society" for decades, this is the first generation to maximize the four corners of that concept.
Growing up a child of immigrants in the ethnically rich Petri dish that is Chicago, I was always perplexed by why some adults insisted on identifying themselves singularly through their ethnic, religious or racial affiliations. The neighbor was "Mexican" and the shopkeeper "Greek," not just a friendly neighbor or diligent shopkeeper. As a young girl coming of age on the Southwest Side, I had a crew of friends--- Mexican, Hindu, Jewish and African American--as diverse as the city itself. We often scoffed at our out-of-touch family members and demurred from even intimating that we were anything but Americans. Identity was tied to accomplishments, such as being a great soccer player or spelling bee winner, not necessarily a devout Muslim or patriotic Irish-American. We valued our ethnic backgrounds but refused to be boxed in. Many Millennials are not only tolerant of diversity; they have been organically socialized to embrace it as part of personal identity. Only by truly integrating can one reach a desired level of self-actualization.
In a September 5, 2010 column, New York Times Kathleen Parker captures this through her description of a scene of four students--an African-American, Israeli, Palestinian, and Syrian--eating together near a university, laughing and coexisting in friendship at a time where some of their brethren can not find common ground. "The ancient rivalries and the heavy burden of history are being lifted among a rising generation of world citizens," Parker writes. She admits that the blind collegiality of many young people can and does surprise older generations who came of age in a very different reality.
The open-mindedness of Millennials applies not only to interpersonal relationships but also to professional and life choices. Many Millennials have a quiet aversion to the conventional money-making career path and yearn for more diverse, globally oriented and civic-minded experiences. In many ways, some are reacting to the paths promoted by their Baby Boomer parents. Many Millennials came to age witnessing their parents work brutally long hours for little personal fulfillment, and grew to resent the subordination of family time to work and the stress this brought home. Millennials strive toward professional success but not at the sacrifice of personal fulfillment.
Instead of "things," today's young person wants a unique personal narrative as a central core of their identity. They also want to relate and feel related to. As the first generation to truly come of age in the Internet era, feeling connected and part of a broader conversation is a driving force for Millennials. It is no surprise that today's technological innovators, such as Mark Zuckerberg of Facebook or Chad Hurley of Youtube, are 20-somethings who understand that the bonds and similarities between members of their generation can be far more organic than the bonds and similarities between members of the same religion or ethnic group.
The language of individuality and expression espoused by Facebook or Twitter is universal and increasingly becoming more integral to self-identity for Millennials than the language of their homeland. Not all young Iranians relate to the severe rhetoric of some of the mullahs, but most know what Twitter is and speak the language of absurdly concise statements required by that means of communication with defiant dexterity. I am not implying that Twitter can solve the problems in the Middle East. But perhaps in 20 years global citizens or political leaders will be able to relate to each other with just a little more ease because of the sense of connectivity among many young people today.
Admittedly, this group also has its foibles. Commitment and decisiveness are not necessarily strong suits for some Millennials. An August 22, 2010 New York Times magazine article cites that one-third of people in their 20s move to a new residence every year, 40 percent move back home with their parents at least once, and most go through an average of seven jobs. The same things that can be viewed as positives in today's society--endless opportunities for many, less rigid social views, an acceptance of the unconventional, no one way to success--can also cause young people to feel utterly overwhelmed and lost.
Academics and opinion-makers are drawing attention to these pitfalls. Some dedicate self-help books to "fix" Millennials and instruct them on how they should be living. But each generation rises to the challenges of their time in different ways. The recession has focused the minds of Millennials as they struggle to find employment and stability. While some live in their parents' basements, many others are tapping in to their innate improvisational skills and openness. Instead of limiting their options to corporate firms or marketing behemoths which just aren't hiring, they are spending months at sustainable farming communities, living in tents and learning how to create the healthiest product with their hands. They work for no pay, only food. This gumption and resourcefulness will make Millenials the leaders of the future in green energy, sustainable food and global peace initiatives.
Every generation leaves an imprint on history by the way it confronts and overcomes the problems of their time. Tom Brokaw's Greatest Generation courageously demonstrated the highest form of personal sacrifice to fight the enemy abroad and rebuild America thereafter. Millennials are just surfacing in society. But they are also spending their 20s honing the tools they will need to be effective members of society. The grit and determination of the Greatest Generation was a perfect fit to the times they lived in, while the nascent malleability of the Millennials is integral to the world today.
Follow Natalia Brzezinski on Twitter: www.twitter.com/NatalBrz
Millennials prefer the slow track to job security: study.
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Down with “Generation Gaga” | Lifecourse Blog
Wed 29 Sep 2010
Down with “Generation Gaga”
Posted by Neil Howe under 4th Turning (Crisis), Baby Boomer, Media, Millennial, Pop Culture
View CommentsI have missed (first-wave Boomer (born 1943-1960), radical feminist) Camille Paglia. She’s so pungent, so smart. And now I see this: Her total put-down of Lady Gaga and her entire generation—by extension, we would have to say, of her entire Millennial (born 1982-200?).
Paglia’s emphasis on Gaga’s essential a-sexuality reminds me of that famous Rolling Stone expose of the Millennial libido a few years ago, “The Young and Sexless.” Gaga doesn’t say a lot that’s interesting or coherent, but she has commented several times that young people can be happy with or without sex. She is, as Paglia observes, simply indifferent to the question.
What rankles many Boomers like Paglia is the fundamental sense that Millennials show no evidence of experiencing life with the same clarity, passion, depth, authenticity, and desire to break through and outrage as older generations once did. Paglia is especially bothered by Gaga’s inability to articulate a single coherent feeling or idea—and her fans’ total comfort with that. Note Paglia uses Madonna (b. 1958) as the positive Boomer foil.
Critics compare her to the outrageous staging of “glam rock” bands like David Bowie in the ‘70s. But I don’t really see much resemblance.
Anyone care to guess what role, if any, Gaga will play in defining Millennial pop culture?
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Millennium Prime acquires Bong Spirit Imports
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Tweets on 2010-09-30 – Structured Thoughts
Structured ThoughtsBusiness Innovation with Architecture, Processes and Technology
Categories:Tweets on 2010-09-30
- Think Facebook is a big social network? It's dwarfed by the "Internet of Things" ..http://bit.ly/alGZ7f @dealarchitect << Great examples. #
- Millennials scan rather than read. http://bit.ly/bfMW41 #GenY @carol_phillips @ekolsky << I've been a Millennial all along & didn't know
#
- RT @jamet123: #bas2010 customer experience mgt is not the only use of #decisionmgt but certainly a hot topic & a good focus area << +1 #
- RT @jamet123: #bas2010 Hearing IBM talk abt the power of rules & analytics together; Define #decisionmgt as an approach << Can they execute? #
- @roundtrip Ah! Of course. Missed the tag. Thanks! in reply to roundtrip #
- @roundtrip Any posts or links to 'narrating your work'? in reply to roundtrip #
- @SameerPatel Yes, not many more creators per @augieray here http://ow.ly/2LmKE in reply to SameerPatel #
- @SameerPatel Or Twitter now has more creators than retweeters. in reply to SameerPatel #
- Classifying Enterprise 2.0 use cases @oscarberg @roundtrip http://goo.gl/fb/jZVIX #E20 << Like the neat conceptual boxes. Execution messier. #
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Gagan Saxena lives at the intersection of Innovation, Business and Technology – and looks for underlying patterns for success – somewhere between clean structures and absolute anarchy. Contact: gagsax at gmail dot com
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Twitter Stream
- The future? 468 m virtual world regd users (almost half of the total) are 10-15 yrs old! http://j.mp/c4XZEX @eric_andersen << #Blurring 4 hrs ago
- #PCPhilly2010 enterprise social networking...flattening the organization. @MikeLizun << Missing Podcamp Philly. Fun started today. 5 hrs ago
- What happens when the cost of coordinating people drops to zero? 5 year old ted talk http://youtu.be/sPQViNNOAkw @NoirTalon << #e20 20 hrs ago
- "At the speed of social." by @kitson << Like the phrase. Quite apt. 21 hrs ago
- "E2.0: Requirements Need Not Apply" http://twurl.nl/wl1zkb @rotkapchen @MrAlanCooper @mkrigsman @suredoc @smalltalk80 << #agile #baot #pmot 23 hrs ago
- Working on writing social media guidelines? See this great list of 154 examples for inspiration: http://bit.ly/dtzCLc @rohitbhargava 1 day ago
- 8 Bad Habits that Crush Your Creativity And Stifle Your Success- http://bit.ly/9YLF34 via @copyblogger @DanielPink << #Reminder 1 day ago
- The Consumerist *Worst* Ads of the Year: http://bit.ly/cdaveF @MarketingProfs << Progressive's Flo is on the list. #WhatAreTheyThinking 1 day ago
- @pgillin Yes, the WaPo one is actually too good. Almost scared to read it all the way. Not surprised at Pulitzer. Tx for the info. in reply to pgillin 1 day ago
- What if the hokey pokey *is* really what it's all about? @jpapejr << Will need clues from the #Matrix or the #Inception 1 day ago
- Taught a writing class using several examples of superb feature journalism- http://bit.ly/dsWOg6 @pgillin << The Craigslist one? Gr8. 1 day ago
- RT @rwang0: My POV: I doubt HP will want to buy SAP. Wrong move. They should buy Salesforce.com << Heh. Who should not buy Salesforce? 1 day ago
- You Can't Raise a Kid Over SMS - http://bit.ly/bY63HU #MediaPost via @ShellyKramer << Some parenting advice. Some #marketing ideas. 1 day ago
- RT @bmichelson: My focus (emerging from #entarch ashes) is change-friendliness -> business visibility & responsiveness << More power to you! 1 day ago
- @jpapejr Good choice. You may want to get someone to confirm OS6 upg path...in blood preferably :) in reply to jpapejr 1 day ago
- @jpapejr Torch reboot worst of all three blackberries in my life. Forums say upgrade to next patch but AT&T does not have it yet. Waiting... in reply to jpapejr 2 days ago
- @jpapejr Torch? in reply to jpapejr 2 days ago
- Need a Reservation? That Could Depend On How Big You Are on Twitter - Better work on that Klout score! http://bit.ly/aKuaqP @JEBworks 2 days ago
- Think Facebook is a big social network? It's dwarfed by the "Internet of Things" ..http://bit.ly/alGZ7f @dealarchitect << Great examples. 2 days ago
- Millennials scan rather than read. http://bit.ly/bfMW41 #GenY @carol_phillips @ekolsky << I've been a Millennial all along & didn't know :) 2 days ago
- RT @jamet123: #bas2010 customer experience mgt is not the only use of #decisionmgt but certainly a hot topic & a good focus area << +1 3 days ago
- RT @jamet123: #bas2010 Hearing IBM talk abt the power of rules & analytics together; Define #decisionmgt as an approach << Can they execute? 3 days ago
- @roundtrip Ah! Of course. Missed the tag. Thanks! in reply to roundtrip 3 days ago
- @roundtrip Any posts or links to 'narrating your work'? in reply to roundtrip 3 days ago
- @SameerPatel Yes, not many more creators per @augieray here http://ow.ly/2LmKE in reply to SameerPatel 3 days ago
- @SameerPatel Or Twitter now has more creators than retweeters. in reply to SameerPatel 3 days ago
- Classifying Enterprise 2.0 use cases @oscarberg @roundtrip http://goo.gl/fb/jZVIX #E20 << Like the neat conceptual boxes. Execution messier. 3 days ago
- Why are Social Behaviors Plateauing? http://ow.ly/2LmKE @augieray << Creators plateau at 20% (80/20 rule?), but will Joiners tend to 100%? 3 days ago
- Thinking the wife should award badges on her honey-do list. @_BMF_ via @CMastication << Great. #GameMechanics #Gamification 4 days ago
- @aleksb6 @ironick @RSessions Yes, math needed for lasting structure; but people need to be convinced to buy it & be allowed to redecorate! in reply to aleksb6 4 days ago
- RT @ironick: @RSessions Describing problem mathematically is only 20% of problem (at best); 80% is inspiring people to change #entarch << +1 4 days ago
- It's not managers who select successful biz models - it's customers! @business_design @tetradian #bizarch #bmgen << Mgrs provide choice 4 days ago
- @ironick @RSessions @aleksb6 Enjoying the discussion on how much #math is needed in Enterprise Architecture, when and where. #entarch 4 days ago
- @Jon_Ferrara Congrats! Pls take me off the jealous list now :) in reply to Jon_Ferrara 4 days ago
- RT @jurgenappelo: Technical debt, management debt, marketing debt... If I don't brush my teeth for 2 days, is that dental debt? << Heh #FUD 4 days ago
- Science #geek alert: our Universe may be the interior of a black hole!? http://j.mp/aBWSdO via @sarahlance @eric_andersen << Feels like it. 5 days ago
- RT @jurgenappelo: Consultant: A person who interprets your problem in a language he knows, and offers a solution he is familiar with. << Heh 5 days ago
- Why Your Brain Buys Stuff You Don't Need http://hub.am/cb9VYl @JHenning #AMAMRC << Good ideas for marketing? #BlackHat #MRX 5 days ago
- Connectivity drives #innovation "Chance favors the connected mind." http://ow.ly/2JLgf @LivingRoutes @shalinibahl @kammerait << #Mindful 5 days ago
- Seven signs your #SEO agency is living in the past http://ecly.co/9a9m3T via @Econsultancy @2cre8 << And possibly causing irreparable harm. 5 days ago
- College kid is interviewed via text msg because talking on the phone would be too emotional: http://yhoo.it/9bR7Ig @PurpleCar << New Police. 5 days ago
- @bsak Good. Now looking fwd to the next round of fun when we get real time analytics on Twitter. Apparently soon. in reply to bsak 5 days ago
- @bsak Right, not in main timeline. But look at the detailed panel that pops out to the right when you select one of the tweets in main panel in reply to bsak 5 days ago
- @bsak #newtwitter Can see the app in tweet details on the right, not in timeline. Also, Profile view doesn't say if the person follows you. in reply to bsak 6 days ago
- Infographic: Your Complete Guide to Beer http://om.ly/vWPR via @FasTake << Ranking the Favorites- Type of beer rather than brand #Roadmap 6 days ago
- Bad start. First read of the day from (formerly) respected journal saying #innovation means deconstructing corporations, bottomlines, banks. 6 days ago
- Th is the ultimate mash-up. Everything else is a let down ;-)
via @om @SameerPatel << Heh. 6 days ago
- @jasonhiner I will have one of them cookies as well :) Also tweet # 6666? Good planning! in reply to jasonhiner 6 days ago
- Dinner at Chipotle - close to a Qdoba! (@ Chipotle Mexican Grill) http://4sq.com/8BtsQw 6 days ago
- What Twitter Can Teach Leaders About Effective Communication - http://bit.ly/9T5Fmb by @TanveerNaseer @KatriK @oscarberg << Good #Reminder 6 days ago
- @MarshallHaas Next frontier- Game Mechanics & Social Media applied to consumer shopping/ education experience - across devices & media in reply to MarshallHaas 1 week ago
- Geek out over commas & ellipses yesterday http://nationalpunctuationday.com @digiphile << Thinking about my Wren & Martin Propah #Grammar 1 week ago
- RT @bainsight: Got sign-off from #PMI on the last round of edits to our joint paper on the PM/BA relationship. Pub soon. #baot #pmot << #CIO 1 week ago
- @MarshallHaas Yes, need to keep an eye on Game Mechanics - relatively misunderstood and under appreciated. in reply to MarshallHaas 1 week ago
- Why The Gamification Of Everything Is A Bad Thing http://ow.ly/2JC5b via @ConversationAge << Don't go overboard, but do try game mechanics. 1 week ago
- RT @jasonhiner: Target to start carrying iPad in October http://bit.ly/aXqWwh << Mass Market 1 week ago
- RT @mfauscette: Larry E: I think SAP is insane to go after SMB mkt by bld a new prod, it's a diff biz. I own a co that does that, Netsuite 1 week ago
- RT @FasTake: Twitter Isn’t Really a Network Anymore… http://om.ly/vMTV 1 week ago
- RT @monkchips: Got all excited about IBM totally getting it on this call. they soon explained that's not what they meant ;-) << Hmm. 1 week ago
- What are the characteristics of a tech revolution? Losing meaning now as every little thing is immediately declared revolutionary.. 1 week ago
- More updates...
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Millennials and Marketing « Harrington Insurance Agency's Blog
Generation Y, Millennials, Echo Boomers, Generation Next or The Unreachables. Call them what you will, but the impact they have and will have on the economy is worth getting their attention now. Births ranging from early 1980′s to late 1990′s, make this a group of roughly 71 million. Not only are they a large group, they have a spending power of over $200 billion dollars a year. This generation is currently ranging from 10-27, with the youngest gearing up for teen years and the eldest on the pursuit of successful careers. More importantly, this group is about to become the largest percentage of the workforce.
There is a lot of talk about Generation Y and their lack of attention to the media. We hear that they do not watch TV, they do not read and they tune out advertisements. So, how exactly do we, as marketers, reach them? First, it is important to understand who they are.
Millennials are the most optimistic generation we have ever seen. They believe that whatever they dream possible truly is possible. They believe they should be able to experience life and work a successful job. They do not believe in working at a job they are not happy working at. They believe in helping the environment and the community. This group grew up with the Internet. They are easily familiar with emails, searches and even social networking. Millennials are connected constantly, but want to know they have flexibility to do the things they love. This generation was told constantly that they can be whatever they want to be and they believe what they were told.
It is important to know what Millennials look for. They want low cost, high quality, fast service and possibly most important, they want to know they are getting an experience.
Here are some things to consider:
- Social Media: this is where Millennials are spending more time online than any other generation. They are watching more videos online, they are talking to their friends, leaving comments and likes on blogs and learning about various topics around the world. These things that interest them, that they spend free time doing is also being shared through sites like Facebook and Twitter.
- Buy into the market: this market tends to turn off ads. If you want to reach them, invest in them first. Show them that you are different than the other companies, that you deserve them and that you think like them. It could open a lot of doors. Try tying your company to a cause and show that you are getting involved based on client interaction or new venues such as video game competitions, extreme sports and tattoo conventions to reach the target in a new way.
Cantina di Soave: New Brands for 2010 | Wine Reviews
Cantina di Soave: New Brands for 2010
By Marisa D'Vari | September 30th, 2010 | Category: Italy, News | No Comments »
Curious, isn't it, the way that wine drinking in America goes through phases? Decades ago "Soave" was a very popular imported wine due to its mass market television advertising. Many wine geeks today recognize that Soave is a DOC in Northern Italy, and that the grape is garganega, but thirty odd years ago its likely most consumers didn't have a clue.
And even though Soave is a DOC, quality control wasn't the same then as it is now.
Boxed Wine and Millennials
If you've been following this blog, you know that I just turned in my thesis on wine and millennials, and the good thing about the 21 - 32 millennial generation (for winemakers) is that they are open to everything. So this decade, Cantina di Soave is launching several different brands of white wine, including two quality levels of Soave, into the American marketplace.
Now you may find it interesting that the first level is a "wine in a box" -- both a white blend of Garganega (the main grape of the Soave DOC) and Pinot Grigio, and a red blend of the native Corvina and Cabernet Sauvignon.
Why a blend?
Possibly because the international consumer is familiar with a mainstream grape like Pinot Grigio or Cabernet Sauvignon, but uncertain about Garganega or Corvina on their own. The produce is called Duca del Frassino and is a premium quality, attractively packaged box that holds four bottles of wine.
Cantina di Soave: Market ResearchToday I met with several officials from Cantina di Soave, who are convinced from market research that boxed wines, currently very popular in Europe, will be the next thing in America, especially among the Millennial generation. From my frequent travels and studies for the MW program, I tend to agree that this may be possible. The reason is that Millennials have no memory of boxed wines from the past that may have been inferior to what is available today due to stricter quality controls and higher technology, and also because boxed wines are actually fun and stylish.
Think of the joy of first buying and then opening your iPod or iPad -- there's a lot to be said for a clean, geometric shape without muss or fuss.
Premium Brands
The company is also launching the premium brands Rocca Sveva and Re Midas. Re Midas is meant to showcase the indigeous grapes of the Veneto, Corvina and Garganega. Rocca Sveva Estate wines will include traditional blends of the native grapes, with the difference being they are grown on the premium hillside vineyards.
From a business point of view, it seems as the company has the right model in terms of creating products that appeal to three distinct areas of the market. And the wines are all delicious and traditionally crafted.
I look forward to reporting back on how the wines are doing in the American marketplace - if you see it in a shop, you can feel very comfortable picking up a bottle (or box!) and trying it out.
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Grantmaking » Blog Archive » Young But Not Powerless
Millennials, also called Generation Y or Generation Next, are people born after 1980. I came across this article that made me think about the young talent that I have worked with in the Cleveland Foundation’s Summer Internship Program. The article talked about how Millennials are often regarded as lazy, entitled and fickle (see Lindsay Lohan and the cast of Jersey Shore). This has not been my experience. Like the author of the article, the Millennials I have worked with are optimistic, self-confident, and are hungry for responsibility.
The article also outlined characteristics common among Millennials. They have a natural ability to multitask, they are idealistic, tech savvy and don’t have an “old fashioned” sense of privacy. They openly share private and intimate details about their lives on Facebook and Twitter. These same generational traits also make them great employees. For example, the article talked about the free marketing that results when a Millennial tweets about something he achieved at work to his 1,5000 friends. How to manage and exploit these traits for maximum effect is the management challenge.
As I reflect on the 2010 class of the Cleveland Foundation’s summer internship, we learned a few things about how to manage Millennials. To get the best out of Millennials, managers need to give clear goals, provide the necessary resources and latitude to achieve these goals and most importantly – give regular them feedback.
If given the right opportunity with right support from management, Millennials can do incredible things.
The Cleveland Foundation’s Summer Internship Program is now accepting applications from area nonprofits or governmental agencies until November 29, 2010. College students, recent graduates, and graduate students work full-time for an 11-week session during the summer (June 6 through August 19, 2011). The Cleveland Foundation provides funding to cover the intern’s stipend.
More information can be found here.This entry was posted on Friday, October 1st, 2010 at 9:09 am and is filed under internship program. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.