Earlier today, News Corporation relaunched its social network, Myspace, with a new emphasis on consumers between the ages of 13 and 35. The move comes as rival social networks, such as Facebook and Twitter, continue to steal users away from Myspace.
According to company president Michael Jones, the social network originally attracted young consumers who were interested in listening to and discussing music, movies and television. The redesigned site has been positioned to better to emphasize this content, and will focus on getting rid of clutter that has accumulated over the years.
"Over time, Myspace got very broad and lost focus of what its members were using it for," Jones told the New York Times. "Our [new] focus is social entertainment. Niche players have long staying power."
Appealing to a smaller audience may improve the value of the platform to the digital marketing campaigns of entertainment companies.
While Myspace still has more than 120 million members worldwide, its popularity has been declining over the past few years. According to Nielsen, usage of the social network is down 31 percent this year in comparison to 2008, while Facebook and Twitter saw double-digit gains.
10/29/2010
Myspace targets millennials with new redesign | RICG
via ricg.com
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