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Article: Privacy Not a Problem for Savvy Millennials
Lisa E. Phillips, Senior Analyst
Source:Article: Privacy Not a Problem for Savvy Millennials
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Ken Mehlman's revelation comes as GOP redefines itself | chillicothegazette.com | Chillicothe Gazette
Ken Mehlman's revelation comes as GOP redefines itself
BY CHUCK RAASCH • August 29, 2010
WASHINGTON -- Ken Mehlman's announcement that he's gay comes at a challenging and potentially redefining period in the Republican Party he chaired from 2005 to 2007.
The tea party, the biggest driving force in the GOP at the moment, has for the most part detoured around social issues like gay marriage. The issue, which prompted Mehlman to go public with his sexuality, might be a generation or two away of being settled for good -- and if generational trends hold, the final resolution probably won't be in line with the preferences of Republicans who now actively oppose letting gays marry.
Mehlman says he will attend a fundraiser in California next month to raise money to fight California's 2008 successful ballot initiative banning same-sex marriage. Legal challenges to that initiative are working their way through the courts.
"It's taken me 43 years to get comfortable with that part of my life," Mehlman told the Atlantic magazine in announcing his homosexuality.
He headed up George W. Bush's re-election campaign in 2004 before chairing the RNC. As chair, he tried to reach out to demographic groups and coalitions that had spurned the GOP, including blacks and Hispanics. But during that same period, in state after state, Republicans drove conservative voters to the polls with ballot initiatives that defined marriage as a union between a man and woman.
The 2004 Republican National Platform, adopted while Mehlman was running Bush's campaign, advocated changing the Constitution to prohibit gays from marrying and opposed letting openly gay men and women serve in the military.
On marriage, it said, "We strongly support President Bush's call for a Constitutional amendment that fully protects marriage, and we believe that neither federal nor state judges nor bureaucrats should force states to recognize other living arrangements as equivalent to marriage."
It also reaffirmed the Defense of Marriage Act affirming one state's right not to recognize a gay marriage in another state.
On military service, the GOP platform said, "We affirm traditional military culture, and we affirm that homosexuality is incompatible with military service."
Mehlman's public announcement already is stirring fresh debate over public officials who defend policies that are anathema to their own realities.
Current RNC Chairman Michael Steele said he's "happy" for Mehlman.
"His announcement, which is often a very difficult decision which is only compounded when done on the public stage, reaffirms for me why we are friends and why I respect him personally and professionally," Steele said in a statement issued through a spokesman.
Mehlman told the Atlantic that those who oppose gay marriage have understandable reasons for doing so.
But his coming out comes at a time when the party he led faces new, and in some cases, likely irreversible changes in attitudes toward gays.
First, the tea party movement that could help propel Republicans back into power in congressional elections is primarily focused on taxes and the size of government, not on abortion, gay rights or other social issues.
"We only focus on fiscal issues, constitutionally limited government and free markets," said Jenny Beth Martin, a spokeswoman for the Tea Party Patriots, one of several loosely connected tea-party groups. "Politicians on both sides of the aisle have used social issues to distract us, and while they focus us on that, they are taking our money behind our backs."
In a detailed 2009 study of Americans from 18-29, the Pew Research Center for the People & the Press found that one of the greatest differences between this "millennial" generation and older Americans is its attitudes toward gays and gay marriage.
While some 54 percent of those younger than 30 said they had a close friend or relative who was gay, only 44 percent of baby boomers said they did and only 26 percent of those older than 65 said they did.
And younger Americans expressed far more tolerance of gays marrying than did older Americans. Some 65 percent of those younger than 30 with close gay friends or relatives said they favored gay marriage. Fifty-one percent of those older than 30 did.
The issue might not die with the millennials. Remember that during the economic turmoil of the 1970s, few people predicted the "culture war" of the ensuing decade.
But the Republican Party already faces potential long-term alienation from a large percentage of Hispanic voters over the immigration debate. Can it afford to lose 20-somethings in the debate about gay rights?
Raasch writes from Washington for Gannett. Contact him at craasch@gannett.com or visit www.facebook.com/raaschcolumn.
Open World Conference » How Millennials can change Madison Av.
How Millennials can change Madison Av.
August 27, 2010 on 6:33 am | In Advertising |Listen in on most brand planning meetings and one word comes up over and over — Millennials. Sometimes called GenY or EchoBoomers, this is the generation born between 1982 and 2000. Millennials are no longer on the playground; they’re running companies (Mark Zuckerberg), entertaining (Rihanna) and winning Olympic Gold (Shaun White). To marketers, Millennials represent a 76 million-strong, brand-conscious demographic.
Recently, however, I’ve started viewing this generation through a new lens. Beyond being a coveted media target, the very characteristics that define this generation make them extremely well-equipped to redesign the modern advertising agency.
Why? Because Millennials are widely viewed as a generation of collaborative, tech-savvy, multicultural, problem-solvers — the very skills necessary to address the questions marketers voice about their advertising agencies.
To illustrate the opportunity, let’s examine some of the defining traits of Millennials, as outlined by Lynn Lancaster and David Stillman in their recent book, &"The M-Factor,&" and examine how a career in advertising meshes with these values.
Millennials are inherently collaborative: This is a generation that believes &"we is greater than me.&" They’ve been working in teams since kindergarten as classrooms emphasized group participation. Soccer became the suburbs’ biggest after-school sport because it prizes team flow. Advertising is a great profession for people who thrive on collaboration. The agencies that are succeeding are those that have banished silos, where media, creative and strategy form one big mosh pit of ideas.
Millennials are the first multicultural generation: This generation has grown up in a time in which the United States experienced dramatic growth in immigration and racial integration. Multiculturalism is simply a fact of life for this group, reinforced early on by &"Sesame Street,&" and later in the classroom, as well as in film and music. Let’s face a hard truth: The advertising industry needs to do a better job when it comes to diversity. This is not simply a politically correct goal — it is an economic imperative. We’re in the business of helping clients connect with main street America. Agencies succeeded at this over the decades largely because we mirrored the face of America. This may no longer be true. Millennials can help improve our ability to connect with multicultural America.
Millennials want to be innovators and problem-solvers: Marketers hire us because the lines on the graph are heading the wrong way. At the core, advertising professionals solve problems by inspiring clients to embrace new solutions. More and more, these solutions involve online, mobile and social media. Millennials have been training for this job since birth.
Millennials want to feel they are contributing: Boomers and Xers often label Millennials a needy group requiring constant feedback. To be sure, this is a generation that received trophies for simply participating, not to mention endless reinforcement from their &"helicopter parents.&" Advertising is an excellent career for people who thrive on instant feedback. Whether you’re writing the TV spot, mapping the online user experience or crunching the numbers for the media plan, your work is out there for all to immediately applaud or critique.
Millennials want a job in which they can be heard: On the night before a pitch, a great idea knows no title. If you are a so-called &"junior&" and feel you have the answer, despite the fact that your title has half the syllables as that of your boss, shout it out and be prepared to defend your point of view. Come ready to play.
Millennials want to make a difference in the world: Like it or not, we live in a consumer culture bombarded by media in all its forms. Young professionals can get intimately involved in creating marketing ideas that make a difference. Witness Pepsi’s strategy to crowd-source world-changing ideas, Target’s support of the arts, Best Buy’s @15 teen program, or Ford’s support of the Susan G. Komen Foundation.
Millennials want to express who they are through work: An agency is like high school for grown-ups. You can earn social currency through your individual sense of style, taste in music, tattoos or social causes. We really don’t care if you are gay, straight, indie, emo, conservative or downright crazy, just as long as you come through when it counts.
To capitalize on this opportunity, the advertising industry must begin making a clear case why this profession should attract this generation’s best and brightest. After all, this is a career that stands at the nexus of business, media, entertainment, technology, pop culture and any and all new trends.
Most importantly, senior leaders of advertising agencies should stop dwelling on what they had to do back in the day to get ahead and instead unleash the creativity of the twenty-somethings buried in their agencies.
-->
Open World Conference » How Millennials can change Madison Av.
How Millennials can change Madison Av.
August 27, 2010 on 6:33 am | In Advertising |Listen in on most brand planning meetings and one word comes up over and over — Millennials. Sometimes called GenY or EchoBoomers, this is the generation born between 1982 and 2000. Millennials are no longer on the playground; they’re running companies (Mark Zuckerberg), entertaining (Rihanna) and winning Olympic Gold (Shaun White). To marketers, Millennials represent a 76 million-strong, brand-conscious demographic.
Recently, however, I’ve started viewing this generation through a new lens. Beyond being a coveted media target, the very characteristics that define this generation make them extremely well-equipped to redesign the modern advertising agency.
Why? Because Millennials are widely viewed as a generation of collaborative, tech-savvy, multicultural, problem-solvers — the very skills necessary to address the questions marketers voice about their advertising agencies.
To illustrate the opportunity, let’s examine some of the defining traits of Millennials, as outlined by Lynn Lancaster and David Stillman in their recent book, &"The M-Factor,&" and examine how a career in advertising meshes with these values.
Millennials are inherently collaborative: This is a generation that believes &"we is greater than me.&" They’ve been working in teams since kindergarten as classrooms emphasized group participation. Soccer became the suburbs’ biggest after-school sport because it prizes team flow. Advertising is a great profession for people who thrive on collaboration. The agencies that are succeeding are those that have banished silos, where media, creative and strategy form one big mosh pit of ideas.
Millennials are the first multicultural generation: This generation has grown up in a time in which the United States experienced dramatic growth in immigration and racial integration. Multiculturalism is simply a fact of life for this group, reinforced early on by &"Sesame Street,&" and later in the classroom, as well as in film and music. Let’s face a hard truth: The advertising industry needs to do a better job when it comes to diversity. This is not simply a politically correct goal — it is an economic imperative. We’re in the business of helping clients connect with main street America. Agencies succeeded at this over the decades largely because we mirrored the face of America. This may no longer be true. Millennials can help improve our ability to connect with multicultural America.
Millennials want to be innovators and problem-solvers: Marketers hire us because the lines on the graph are heading the wrong way. At the core, advertising professionals solve problems by inspiring clients to embrace new solutions. More and more, these solutions involve online, mobile and social media. Millennials have been training for this job since birth.
Millennials want to feel they are contributing: Boomers and Xers often label Millennials a needy group requiring constant feedback. To be sure, this is a generation that received trophies for simply participating, not to mention endless reinforcement from their &"helicopter parents.&" Advertising is an excellent career for people who thrive on instant feedback. Whether you’re writing the TV spot, mapping the online user experience or crunching the numbers for the media plan, your work is out there for all to immediately applaud or critique.
Millennials want a job in which they can be heard: On the night before a pitch, a great idea knows no title. If you are a so-called &"junior&" and feel you have the answer, despite the fact that your title has half the syllables as that of your boss, shout it out and be prepared to defend your point of view. Come ready to play.
Millennials want to make a difference in the world: Like it or not, we live in a consumer culture bombarded by media in all its forms. Young professionals can get intimately involved in creating marketing ideas that make a difference. Witness Pepsi’s strategy to crowd-source world-changing ideas, Target’s support of the arts, Best Buy’s @15 teen program, or Ford’s support of the Susan G. Komen Foundation.
Millennials want to express who they are through work: An agency is like high school for grown-ups. You can earn social currency through your individual sense of style, taste in music, tattoos or social causes. We really don’t care if you are gay, straight, indie, emo, conservative or downright crazy, just as long as you come through when it counts.
To capitalize on this opportunity, the advertising industry must begin making a clear case why this profession should attract this generation’s best and brightest. After all, this is a career that stands at the nexus of business, media, entertainment, technology, pop culture and any and all new trends.
Most importantly, senior leaders of advertising agencies should stop dwelling on what they had to do back in the day to get ahead and instead unleash the creativity of the twenty-somethings buried in their agencies.
-->
Millennials: Coming Soon to a Cubicle Near You - iContact Community
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pgillin - Aug 26, 2010
Paul Gillin's Social Marketing Report August 27, 2010 Millennials: Coming Soon to a Cubicle Near You
This weekend I’ll pack my daughter off to college, so as a little celebration, I took her and a friend to a Six Flags amusement park this week. As we drove west on the Massachusetts Turnpike, I took the opportunity to eavesdrop on the conversation in the back seat, affording me one of my too-rare glimpses into the world of Millennials. During the 75-minute drive, I listened to the girls talk excitedly about the people they would soon meet in person for the first time. They already knew many of them, of course. Thanks to Facebook, they had been building connections with future classmates since the late spring. When today’s students arrive on campus, they already know dozens of others. My daughter, Alice, had already “spoken” to her future roommate several times. I use the term figuratively because Alice hates to talk on the telephone, as do most of her friends. By “speak”, she means text messages, instant messaging sessions, wall posts and maybe a few webcam interactions. For today’s teens, interaction with friends is multi-channel and multimedia. I actually shouldn’t say Alice hates talking on the phone. She just can’t fathom doing nothing but talking. Her favorite context for conversation these days is a massively multi-player game where friends can slay dragons and battle wizards while chatting about the same things their parents talked about: music, school and romance. Much has changed there as well. Thanks to MySpace pages and BitTorrent, Millennials have constant and immediate access to the latest music and video. They like the top artists, of course, but along with Lady Gaga (left) they favor an assortment of bands I’ve never heard of that cater to eclectic tastes. When I was their age, I learned of new artists from cassette tapes exchanged between friends. Today, a link in an instant message does the same thing, and Apple’s Genius and Pandora make the process programmatic. Relationships? Well, after listening to two teenagers talk for an hour, it dawned on me that there were people they felt very strongly about whom they had actually never met. One of Alice’s best friends lives in Texas. Their relationship was already well established last year long before they met each other for the first time. It’s not unusual to hear terms like “boyfriend” and “girlfriend” applied to virtual relationships. Nor is it surprising to hear of relationships ending in novel ways. Two years ago, I listened in as a group of Alice's classmates spoke of a friend who had just ended a romance. Everyone in the group knew the news except the guy who had been dumped. He hadn't read the message yet. Sound strange? A survey of teens this year by textPlus found that 30% percent said they've broken up with someone or been dumped via text message. Call it passive aggressive or conflict avoidance or whatever you want; it's the way things are. Coming To Your Town And so they head off to college, and in four years they will enter a workplace that understands little about their values and systems. They will encounter managers who believe that Facebook is a productivity drain and who would rather employees spend an hour in traffic jams each day than get work done from home. They will have their first brush with cover-your-ass thinking and will sit in meetings that waste hours of time so that everyone in the room can be "in the loop." They will encounter rigid, top-down hierarchies in which risk is avoided and decisions are unchallenged. They will find mid-level managers who hoard information out of fear that sharing will threaten their job security. They will wonder how anything gets done in environments like these and they will gravitate toward those companies that discard tradition. They’re young, confident and coming to your town. Are you ready? Best ,
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MediaBlather is Back
Shortly after recording our 100th episode of the MediaBlather podcast, David Strom and I took a break during the first half of this year. But we’re tanned, rested and back in action now with new podcasts posting every couple of weeks. In Identity Crisis, we discussed the helplessness that BP felt as its Twitter identity was hijacked by an anonymous critic. Freelance Destruction looked at the plummeting pay rates in the freelance market and assessed the impact that would have on traditionally trusted sources of advice such as product reviews. The bad news: technology reviews have taken a turn for the worse. The good news: people like David Strom are figuring out new models.We're always looking for guests and ideas, so if you've got an interesting story to tell or a new book to promote, drop me a line and we'll get you on the show.
Tip of the Week: OneForty.com Twitter has unleashed a torrent of creative energy in the form of applications and websites that do everything from automatically unfollow people to calculate the total potential reach of a tweet. The problem is keeping up with them all. The crowdsourced Twitter Fan Wiki is a great resource, but its organization is weak and it's not always up to date. It can also be overwhelming: The apps listing page runs to 20,000 words.
Enter OneForty.com, a startup dedicated to finding and rating the best Twitter applications. Its site is clean, easy to use and chock-full of intelligent reviews, many by business customers. The founder and CEO is Laura Fitton (@pistachio), co-author of Twitter for Dummies, and a visionary who saw the potential of this platform long before it became a staple of corporate marketers. Check it out; it will help you tell your app from your elbow.Just For Fun: Amazing Tattoos
I'll admit I'm not much for tattoos. It's not the pain that scares me; it's just that they're so, well, permanent. Nevertheless, I do appreciate great craftsmanship, and this selection of 40 amazing tattoos demonstrates what today's technology can achieve using flesh as the principal medium. Note: Some of these images are a little disturbing, so if you have a weak stomach, look elsewhere. At least you don't have to live with them etched into your arm!
We teach B2B companies how to apply social marketing for business success. Learn More
In This Issue
* MediaBlather is Back
* Tip of the Week: OneForty.com
* Just for Fun: Amazing Tattoos
Contact Info Emailpaul@gillin.com Phone508/656-0734WebGillin.com My Books
Important Links
* Gillin.com
* Social Media training and seminars (PDF)
* My blog * My bookmark list * Past Newsletters * The New Influencers
* Secrets of Social Media Marketing * The Joy of Geocaching
* Professional podcasts & slidecastsOui, tweet
This work is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 United States License. You're receiving this email from Paul Gillin Communications because you have had a past business relationship with Paul or his associates. To ensure that you continue to receive emails from us, add paul@gillin.com to your address book today.
Millennials seek meaning in business « Unleashed
Millennials seek meaning in business August 27th, 2010
Two important trends are about to clash and smart PR organizations can capitalize on them and their synergy to build more profitable businesses.
The first trend is that the oldest of the 76 million millennials (experts disagree on the exact age range but many categorize this generation as those born approximately between 1982 and 2004) will turn 30. They will enter their middle management years intent on reshaping work into a more comfortable existence. I admit I am of this generation and we are comfortable coming to work in flip-flops, jeans, and headphones.
But for all that this generation has been maligned for trying to write its own workplace rules, its denizens also bring a very special quality to business and that is their need to connect their work to a higher purpose.
Consider this against another important business trend – a renewed emphasis on building strong, collegial cultures where teamwork can flourish. As organizations look for ways to refresh and reinvigorate their cultures, they have a tremendous opportunity to look for ways to integrate clients and projects that make work more meaningful. For PR firms, this may be targeting clients with similar sensibilities or embracing pro bono work. Corporations can make sure they engage their millennials in their philanthropic efforts.
The author John Stossel, who wrote “Myths, Lies and Downright Stupidity – Why Everything You Know is Wrong,” is quoted as saying that “happiness comes when we test our skills towards some meaningful purpose.” Maybe the millennials have it right – flip-flops, work-life balance, and a higher purpose.
Originally appeared in PRWeek Insider Blog
Millennials: We Are the Revolution | The Demoiselles
It’s so easy to be uncertain.
It’s easy to ask someone else’s opinion, to land on the logical decision, to do what’s expected. Whether picking out clothes, deciding where to work, or even discussing marriage and kids, the fastest way to stress relief is to choose tradition. Finding the right clothes is all about body type. Getting a job means school and hard work and great stock options. Marriage and kids? Statistics tell us that two parents raise more successful kids than just one.
Our parents’ generation proved this stuff. Our grandparents’ generation did too. History has shown that back then, these expectations made for success. In a word, they worked.
But do they work now? Do they work for you?
I bet they don’t. Most of those that read this blog are under thirty-five – we’re the generation people like to call Millennials.
And it’s no secret that us Millennials are on the cusp of something new.
We took blogging and made it into New Media.
We took the Green Movement and made it into a cultural statement.
We took a presidential election and made history.
And when I look at what’s going on with “the kids these days” – myself included – all of these new things make me excited. I think of how awesome it is to have been born in eighty-three, at the beginning of a generation of people that are going to change the way everyone thinks, and the way we think of tradition…and I also wonder at how scary it is to have to be one of the first people to believe in it, no matter how weird it all seems.
I recently told two of my elders (identities withheld) that I went to Boston as a representative for Broke & Beautiful. No matter how I explained it, though, they couldn’t wrap their heads around the idea. It’s just a silly website. Why would they pay for a girl with a website to fly to Boston? Don’t you just write about stuff online? It’s not really journalism, is it?
They don’t get it: this is new journalism. It’s new media. It’s not traditional, and no one really knows how it all works yet. That’s what’s so great about it: it’s so young, and so raw, that it’s just now being explored. It’s tradition, waiting to happen…if we come together to make it so.
The best thing about being young in 2010 is that we’re in the perfect place to change the course of history.
The worst thing about being young in 2010 is the fear that we can’t do it. The uncertainty. The urge to ask someone else if it’s smart, if it’s logical, if it makes sense.
Forget about tradition, and about what makes sense. Wear what you want. Write what you want. Do the research and get informed and make the decisions that fit you. Because the way we’re handling our bodies, our blogs, our consumerism, our politics…it’s all getting press, because it’s all totally new.
Let’s keep surprising our elders. Let’s start a revolution.
Georgetown Law Dean, Millennials, and Unrealistic Expectations at the ABA « An Associate's Mind
August 27, 2010 1:06 pmSomeone call the Whaaambulance! Keith is right about these law students, they need to pull their heads out and take a look around. Times are tough! The lesson from the bankers’ conversation is well taken: get used to it.
Dean Treanor understands this lesson, and he demonstrated the proper mindset for these students: evolve or perish. It will not be easy to find a law firm job via traditional routes. The market for a traditional law practice sucks right now. Most law students and new attorneys will have to be creative with their law degree and skill set to find a job. Students would do well to listen to what Treanor has to say. Look at your situation as an opportunity to resist the golden shakle of Big Law and to instead follow a different career, practice style, niche or whatever else because that path is likely to be much more rewarding for you. This is a difficult mindest to adopt, but nothing in life ss easy.
And this leads me to an important subpoint, I dont think that those who feel “tricked” by law school (at lease those complaining about it) are a fair generalization of the Gen Y/Millenial generation. People who search for the magic bullet for success-for the easy path-make up a substantial proportion of every population. These people are also likely to complain when something gets difficult.
I suspect that there are plenty of motivated individuals in our generation, like Keith for example, who know that it takes hard work and creativity to succeed at anything. These people aren’t wasting their time complaining about being “lured” into law school. These people know that there is no magic bullet to be successful at anything, especially for landing a job in the current times. Call me a blind optimist, but I think that the creativity, passion, and entrepreneurial spirit that characterizes our generation will shape the practice of law into something new and exciting. Choose to get out there and find a way to make this happen!!
aaReply
Millennials seek meaning in business « Unleashed
Millennials seek meaning in business August 27th, 2010
Two important trends are about to clash and smart PR organizations can capitalize on them and their synergy to build more profitable businesses.
The first trend is that the oldest of the 76 million millennials (experts disagree on the exact age range but many categorize this generation as those born approximately between 1982 and 2004) will turn 30. They will enter their middle management years intent on reshaping work into a more comfortable existence. I admit I am of this generation and we are comfortable coming to work in flip-flops, jeans, and headphones.
But for all that this generation has been maligned for trying to write its own workplace rules, its denizens also bring a very special quality to business and that is their need to connect their work to a higher purpose.
Consider this against another important business trend – a renewed emphasis on building strong, collegial cultures where teamwork can flourish. As organizations look for ways to refresh and reinvigorate their cultures, they have a tremendous opportunity to look for ways to integrate clients and projects that make work more meaningful. For PR firms, this may be targeting clients with similar sensibilities or embracing pro bono work. Corporations can make sure they engage their millennials in their philanthropic efforts.
The author John Stossel, who wrote “Myths, Lies and Downright Stupidity – Why Everything You Know is Wrong,” is quoted as saying that “happiness comes when we test our skills towards some meaningful purpose.” Maybe the millennials have it right – flip-flops, work-life balance, and a higher purpose.
Originally appeared in PRWeek Insider Blog
Literacy News » Blog Archive » Study on us millennials and social networking
The Pew Research Center has published results of a survey of “895 internet experts and other internet users” to ask their opinion about (essentially) whether the millennial generation will do less social networking as they get older. There were respondents who thought that they would use sites like Facebook less, but the majority position was that millennials “will retain their willingness to share personal information online even as they get older and take on more responsibilities. Experts surveyed say that the advantages Millennials see in personal disclosure will outweigh their concerns about their privacy.” The report is athttp://www.pewinternet.org/Reports/2010/Future-of-Millennials.aspxPhoto by Sheila Webber: Hydrangea in Weston Park, August 2010 (with drybrush effect) (Source: Information Literacy Weblog)
More: continued here
Fall Fashion for the Millennials & Story Success of Shopbop
This is an interesting read from "The New York Times" about Shopbop.com and why it is so successful, written by Cathy Horyn on 8.25.10. It compares the Millennials with older female buyers and cites various fashion trends. This excerpt is particularly intriguing:
"There is plenty of research about the so-called Millennials — people ages 18 to 29 — to suggest you can’t lump them all together. Not only is this group likely to become the most educated generation in American history, according to a Pew Research Center survey this year, it is also the most racially and ethnically diverse. At the same time, this generation’s 37 percent unemployment rate is certain to affect taste. It may explain an underlying conservatism in fall fashion — penny loafers, camel coats, longer hemlines — that goes beyond “Mad Men” hype."
The article continues to explain the popularity of online buying, listing famous websites like Polyvore.com, Lagarconne.com, Revolveclothing.com, Shopbop, Net-a-Porter, La Garconne, Rag and Bone and even blogs. Thinking about the earlier famous haute couture lines like Chanel, who want to limit their website offerings, it continues:
"You can understand why brands like Chanel want to limit their Web exposure, but what happens to interest if the immediate outlet is blocked? 'This is not a generation that will wait to get a number for admission,' said Candace Corlett, a partner at WSL Strategic Retail in New York, a retail consultant. 'They’ll find another way to get what they want.' "
Proenza Schouler's Chief Executive states that the three fashion sites with contemporary fashions to watch are Shopbop. Net-a-Porter and La Garconne. Net-a-Porter has added three major contemporary labels, one of which is J. Crew which the First Lady, Michelle Obama, purchases. (Remember the fashion reports when she was new in the White House, visiting the Queen in England for the first time?)
This article has some great quotations and talks about what young women want today. Everything from "shaggy fake fur coats" and "shearling-topped booties" to "chunky knits," "long tulip-shaped skirts" and Ultrasuede. Do check out Cathy Horyn's article.
The contemporary fashion websites seem to be in tune with the lower economic needs of today's young women but let's hope it does not cause the powerhouse haute couture houses to stop designing the elegant clothing that has made them famous. Choices, choices, it is all about choices. "Variety is the spice of life." We need lovely things in this chaotic world of disasters and confusion more than ever.
http://www.nytimes.com/2010/08/26/fashion/26GIRLS.html
