10/29/2010

Babson Entrepreneur Professor: Taking No Risk Is Biggest Risk Of All

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Dr. Julian Lange
Dr. Julian Lange

Dr. Julian Lange, one of the foremost authorities on entrepreneurship in the country, spoke with CRN Editor News Steven Burke about the entrepreneurial traits that allow companies to succeed in the rapidly changing technology market.

Lange is not only the Craig R. Benson Professor of Entrepreneurship & Public Policy at Babson College, but a successful entrepreneur himself, having worked as president and CEO of Software Arts alongside the the inventor of the personal computer spreadsheet, Dan Bricklin, and VisiCalc spreadhsheet co-developer Robert Frankston in the early days of the PC industry.

Lange has worked with a wide range of companies from startups to Fortune 500 firms on how to drive entrepreneurial skills throughout an organization. He has also written extensively on entrepreneurship and the challenges and opportunities posed by the Internet and is the author of "Entrepreneurs and The Internet." Lange spoke with CRN after delivering a keynote at the Fast Growth Awards event earlier this month.

Where do you see the biggest mistakes being made by companies that were once entrepreneurial and have forgotten to apply those same instincts to move ahead?

Sometimes over time people forget to follow that maxim -- if it ain't broke, break it -- because they have been successful. They rely on some of the things that have made them successful and they can continue doing that and become somewhat shy of taking the risks that they need to take.

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