8/17/2010
Literacy Volunteers begins experiment in social entrepreneurship - ObserverToday.com | News, Sports, Jobs, Community Information - Dunkirk | The Observer
Literacy Volunteers of Chautauqua County, which has operated locally for more than 40 years, has recently started a new phase of its existence as a cooperative social entrepreneur.
Literacy Volunteers serves adults in the region by providing free one-to-one tutoring in basic literacy, English as a second language, and GED preparation. In recent years, costs of running an office, training tutors, and keeping the records required by funding agencies have risen, but the economy has led the state to cut its adult literacy funding severely.
The concept of social entrepreneurship is that social service agencies can help themselves maintain their services by entering the economy on their own behalf.
In its new location at 21 E. Second Street in Dunkirk, Literacy Volunteers is about to open a used bookstore, sharing space with a private enterprise, Wheel People. This venture is an attempt to fund Literacy Volunteers' usual tutoring services to county residents despite state budget cuts. It is currently looking for another tenant to share its space and facilities.
The space available is an attractive, light-filled, handicapped-accessible 650-square foot office or shop. Its tenant would additionally share the use of a small kitchen and a handicapped-accessible bathroom.
Interested persons can call Minda Rae Amiran, 679-4636, amiran@fredonia.edu, or Literacy Volunteers, 366-4438.
Entrepreneurship: 100% Hard Work
Entrepreneurship: 100% Hard Work
By admin on August 17, 2010
Your success depends 100% on your hard work. It does not depend on other people’s hard work. You are the one who holds the control for success and failure. Many people are trapped with negative thoughts which consist of 3 stages of self-sabotage.
The first one is BLAME.
Blame is an attitude of blaming the situation or other people. This attitude does not build a positive attitude in one self. It is similar to running away from reality, that I am the one who should be blamed or praised for my failure or success.The second one is EXCUSE.
Excuse is an attitude of finding excuses to justify why one fails. George W Carver said that 99% of failures are the results of people who have a habit of finding excuses.The third one is DENIAL.
Denial is an attitude of resisting change and reality that this is the condition that must be accepted.To be successful, you must first change your attitude. There is not a single negative attitude that can improve any situation. Only positive attitudes that can enable you to accept the worse situation and change it to become better.
There was an old man that walked in the darkness of the night. He stopped below the street light and started looking for something. Then, a young man came and asked the old man, ‘What are you doing?’ The old man answered, ‘I am looking for my lost key.’
The young man helped the old man to look for the key. After searching for 2 hours, finally the young man asked the old man, ‘We have been looking everywhere around here and have not found the key yet. Are you sure you lost your key around here?’ The old man answered, ‘No, I lost my key in my house, but since my house does not have any electricity or lightings, so I look for it here where it is brighter.’
This funny story reminds us not to find excuses or the key of success out there, because everything is actually started from inside our own self and only we ourselves can change our own situation.
My personal friend, Adam Khoo, an expert in NLP (Neuro Linguistics Programming), shared a simple theory which is very important, which is:
E (Event) + R (Response) = O (Outcome)
This simple formula explains why failure or success, rich or poor is actually the result of how we respond in our lives. If you do not like the result that you are getting now, there are 2 choices that you can take:
Option 1
BLAME THE EVENT AS THE REASON FOR FAILURE
Blame the bad economic condition, the bad system, flood, and many other things that you can justify as excuses for failure.Option 2
CHANGE YOUR RESPONSE TOWARDS THE EVENT
This is the attitude that belongs to a true champion. Because it makes much more sense to change your Response rather than blame the Event. If you do not like with the results that you are getting, change your Response!Failure or success, rich or poor, is the result of how we respond in our lives.
Cheow Yu Yuan is a freelance article writer and specializes in article marketing on the Internet.
This article is submitted on behalf of his clients, you can visit the website from the link below…
Click Here: AGiftFromAFriend.com
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Posted in General Information | Tagged 100, entrepreneurship, hard, work
What are some good entrepreneurship colleges? | Engage Today
Question by Daisy: What are some good entrepreneurship colleges?
I am a high school student looking for a good college targeting business/Entrepreneurship. I have been looking on the web for some good sites but I can’t find any. Are there good websites to go to so that I can find like a top ten list of best entrepreneural colleges (or something like that)? Or if you just know of some good colleges too please let me know. I would really appreciate the help.Best answer:
Answer by neniaf
Entrepreneur magazine publishes an annual list of schools in entrepreneurship:Know better? Leave your own answer in the comments!
Technorati Tags: Colleges, Entrepreneurship, Good, Some
SCORE Honors Maryland Entrepreneur Joshua Smith, Chairman and Managing Partner of the Coaching Group... -- WASHINGTON, Aug. 17 /PRNewswire-USNewswire/ --
See more news releases in: Banking & Financial Services, Awards, Small Business Services, Domestic Policy
SCORE Honors Maryland Entrepreneur Joshua Smith, Chairman and Managing Partner of the Coaching Group LLC, at the SCORE Awards in Washington, D.C.
WASHINGTON, Aug. 17 /PRNewswire-USNewswire/ -- SCORE "Counselors to America's Small Business" presents the Lou Campanelli Award to Joshua Smith, Chairman and Managing Partner of the Coaching Group LLC and talk show host of "Biz Talk With Josh Smith" on CBS Radio Washington. Smith, who lives in North Bethesda, Md., earned this award for his outstanding individual volunteerism, philanthropic contributions and dedication to entrepreneurship and SCORE.
The Lou Campanelli Award annually recognizes outstanding individual volunteerism, leadership, vision and philanthropy in support of small business, entrepreneurship and SCORE. Smith will accept the award at the 2nd Annual SCORE Awards and black-tie gala, which will be held at the Ronald Reagan Building and International Trade Center in Washington, D.C., on September 16. SCORE CEO Ken Yancey and Lou Campanelli will present him with the award.
Joshua Smith stated, "I put SCORE at the top of the list of all organizations that support small business. I have witnessed firsthand how SCORE saves companies, grows companies, creates new companies and adds thousands of new jobs to the economy." Smith adds, "SCORE's vast network of highly qualified mentors and local offices throughout the United States is unmatched. I am honored and proud to receive this distinguished honor from SCORE."
Smith is an outstanding entrepreneur and recognized small business voice in America. He founded and served as Chairman and CEO of The MAXIMA Corporation, a nationally known consulting organization. President George H. W. Bush appointed Smith to chair the U.S. Commission on Minority Business Development and he served from 1989-1992. He also served on the Executive Committee of the 1990 Economic Summit of Industrialized Nations; the Board of Trustees of the John F. Kennedy Center for the Performing Arts; and the George H. W. Bush Memorial Library Board of Trustees. He has received more than 300 honors and awards throughout his outstanding career and currently serves on the boards of four public corporations: FedEx, Caterpillar, Allstate and CompCare.
For more information, contact Christine Banning at 800/634-0245 or media@score.org. To attend the SCORE Awards, contact Mark Dobosz at 941/371-3107 or mark.dobosz@scorefoundation.org. Learn more at www.score.org/score_awards.html.
About The SCORE Foundation: The mission of The SCORE Foundation is to support and leverage the work of SCORE by soliciting, investing and managing resources for the benefit of SCORE. Learn more about The SCORE Foundation at www.scorefoundation.org.
About SCORE: Since 1964, SCORE has helped more than 8.5 million aspiring entrepreneurs. Each year, SCORE provides small business mentoring and workshops to more than 375,000 new and growing small businesses. More than 12,400 business experts volunteer as mentors in 364 chapters serving local communities with entrepreneur education to help grow 1 million small businesses.
For more information about starting or operating a small business, call 1-800/634-0245 for the SCORE chapter nearest you. Visit SCORE at www.score.org and www.score.org/women. Connect with SCORE at www.facebook.com/SCOREFans, http://twitter.com/SCOREMentors and www.scorecommunity.org.
Contact Information
Christine Banning
VP of Marketing & Communications
800/634-0245; media@score.org
SOURCE SCORE Association
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Disconnect: Boomers call, millennials text | The Columbus Dispatch
Jane Beard and Jeffrey Davis didn’t realize how little they speak to their children by phone until they called AT&T to switch plans. The customer-service agent was breathless. The Silver Spring, Md., couple had accumulated 28,700 unused minutes.
“None of the kids call us back! They will not call you back,” said Beard, a former actress who with her husband coaches business leaders on public speaking.
A generation of e-mailing, followed by an explosion in texting, has pushed the telephone conversation into serious decline, creating new tensions between baby boomers and millennials — those in their teens, 20s and early 30s.
Nearly all age groups are spending less time talking on the phone; boomers in their mid-50s and early 60s are the only ones still yakking as they did when Ma Bell was America’s communications queen. But the fall of the call is driven by 18- to 34-year-olds, whose average monthly voice minutes have plunged from about 1,200 to 900 in the past two years, according to research by Nielsen. Texting among 18- to 24-year-olds has more than doubled in the same period, from an average of 600 messages a month two years ago to more than 1,400 texts a month, according to Nielsen.
Young people say they avoid voice calls because the immediacy of a phone call strips them of the control that they have over texting, e-mailing, Facebook or Twitter. They even complain that phone calls are by their nature impolite, more of an interruption than the blip of an arriving text.
Kevin Loker, 20, a junior at George Mason University, in Fairfax, Va., said he and his school friends rarely just call someone for fear of being seen as rude or intrusive. First, they text to make an appointment to talk. “They’ll write, ‘Can I call you at such-and-such time?’ ” said Loker, executive editor of Connect2Mason.com, a student site.
Deborah Tannen, a linguistics professor at Georgetown University who studies how people converse in everyday life, said older generations misinterpret the way younger people use their cell phones. “One student told me that it takes her days to call her parents back, and the parents thought she was intentionally putting them off,” she said. “But the parents didn’t get it. It’s the medium. With e-mails, you’re at the computer, writing a paper; with phone calls, it’s a dedicated block of time.”
Tannen, 65, worries that texting might fall victim one day to the same neglect that phone calls now face. Her generation’s feelings, she said, are captured in a recent cartoon in The New Yorker magazine cartoon that shows two older, balding men sitting at a bar. The caption reads: “I used to call people, then I got into e-mailing, then texting, and now I just ignore everyone.”
Not only are people making fewer calls, but they are also having shorter conversations when they do call. The average length of a cell-phone call has dropped from 2.38 minutes in 1993 to 1.81 minutes in 2009, according to industry data.
Lianna Levine Reisner, 26, who works for a nonprofit group, said her peers have phone gripes of their own about their elders.
Reisner said her parents intrude on her day with questions that they deem urgent but that in her reality are not. “My dad calls asking me about the details of my travel plans, and they’re not in my head, they’re in some e-mail, so I say, ‘I will e-mail you everything,’ ” she said. “I know my parents are offended. I’ve asked my mom not to call me during the work day if it’s just to chat. We came to an agreement. I know she felt bad. She wanted to feel connected to me.”
Millennials as Generation Us, not Generation Me | Psychology Today
Some quick background because not everyone is familiar with Foursquare, a location-based social network, that names someone the "mayor" of a location. Foursquare lets you tell those in your network where you are, what you're doing, and how good a time you're having. Users "check-in" when they go someplace and they can earn "badges" and prizes when they check-in at various commercial locations. You can also add locations—like my dinner companion's best friend had done with her apartment—so it is not just pre-packaged venues. And mayor? Well, the person who has checked-in most frequently becomes the "mayor" of that place.
Ok? Got it? That's where this mayor-thing comes from. But let me be clear, what makes the phrase so infectious is not because Foursquare is itself that interesting. It's merely one of many social networks trying to establish itself.
Rather, what makes it worth all the mind-space it has used—and justifies, I hope, my trying to infect you with the thought—is the window it offers on how newly minted adults, the first generation of of digital natives, experience themselves, each other, and being in the world. Despite research saying they are a self-involved cohort suffering from an epidemic of narcissism (see fellow PT-blogger and pre-eminent proponent of this point of view Jean Twenge's blog), I think there is room for tremendous hope and optimism, room to be impressed by who these people are becoming but only when we see them in their own terms and not through our distorting pre-digital concepts.
In fact, even before this dinner my experience of today's new adults, including the patients I treat in my psychotherapy practice, did not resonate with all the inter-generational hand-wringing. Seemingly entitled grad-students also go on to work incredibly hard to achieve that which they can annoyingly seem like they feel entitled to have without work. But it only looks like entitlement; they still work incredibly hard. Entitlement is a performance not a trait; self-esteem is just something they were taught to do.
Christopher J. Ferguson writing in a recent issue of The Chronicle of Higher Education:
"There has been much recent discussion in the psychological literature and the popular press about the idea that self-esteem among young people has become so problematic that an "epidemic" (not my word) of narcissism has gripped the younger generation. Allegedly, high levels of narcissism place young people at risk not only for manipulativeness and selfishness but also for all manner of ill outcomes, including increased propensities for violence, depression, anxiety, and poor academic performance."
I just don't see it, despite what takes place on the Jersey Shore. And here's that thought again: "someone else is the mayor of my apartment." It's reminding me that social networks really are letting new forms of relatedness bloom and more is going on than an epidemic of narcissism. And as Ferguson goes on to say, "there is simply not the quality of evidence available to support such hyperbole."
But whether scores on the NPI (Narcissistic Personality Inventory) really are increasing over time and whether or not that provides evidence for the purported epidemic, what we do know is that because new modes of relatedness and experience have emerged, whatever the NPI measures in a college student today is not the same "self" that it measured when I was a college student armed with a #2 pencil, a yellow legal pad, and a collection of Grateful Dead records.
I just don't see new adults as being more selfish, entitled, exhibitionistic, and full of groundless self-esteem. Rather what I see is that today the very term "self" refers to very different processes and experiences. Rather than referring to an essential private possession that needs to be nurtured and expressed—the William James notion of self as the sum total of all that a man can call his—today's new adults are creating a self through their relationships and connections. They are the first generation of connected "inter-persons" who are not about displaying themselves—although it looks that way to us—as much as they are about displaying the other selves with which they are connected. Being the mayor of someone else's apartment has become a source of self-esteem for both people. They need each other to be themselves.
In other words, and thankfully I've finally got that thought-worm out of my head, Generation Me is really Generation Us.
1 Reader comments join the discussion here!
Media and the Millennials: An Eccentric Relationship | it's Josip not joseph.com - by Josip Petrusa
It’s hard to miss the media explosion that’s occurring. What was once a seemingly simple paradigm of television, radio, newspapers, magazines and the internet has branched out into a plethora of varying extensions. From mobile devices and apps, tablets and pads, laptops and netbooks to DVR, on-demand videos and online streaming, pay-per-click online reading, social media and much more, the segmentation and expansion of media is truly extraordinary. A setting Millennials absolutely thrive-in and one you’ll have to wait until the end of this article to understand why.
Traditional Media
The family sitting around the radio is a distant thought. Knowing that at one time the whole country would be crouched around the same few television channels is even hard to conceive. Even the almighty print-press has fallen victim to changing times. Sadly, few of us young ones can recall the time and sounds of dial-up internet and the hours we spent on it doing the simplest of things.
It would be foolish to suggest that times aren’t changing. But this doesn’t necessarily imply it’s for the worse. It implies that, well simply, things are different. A different set of situations and circumstances. With the ongoing segmentation and expansion of media, media itself seems to be on steroids – and it’s nothing short of getting it’s own congressional hearing.
But what does this mean to everyone? What does all this “media” deliver? It ultimately depends on what side of the table you’re sitting on. And let’s be honest about it, it concerns those who deliver it and those who use it. But who will ultimately benefit from it in the end? The brands, marketers and advertisers or the people – the consumers, the customers, the Millennials? Those who now have an exuberance of media outlets to keep them occupied or those who can reach you by any means?
Perceptions and Misconceptions of Media
The introduction of the internet forever changed and shaped today’s world. You could find anything and reach anybody. The amount of information online is inconceivable. It’s almost as if the world was handed a golden-egg. And then that egg began to chip, becoming less golden as time wore on.
Even though the internet has advanced, improved a thousand times over and provided ingredients for opportunity and success a-like, it has become quite a dilemma. Especially once you include all aspects of social media into that mix. The dilemma simply begins by understanding that media itself is not social. Media is a medium in which something is communicated. Inherently, a medium which is not innately social. The idea of social media is in essence oxymoronic.
Social media itself is a strategy and one that is continually mistaken for ideas of social engagement. Equally, this strategy is one based on traditional understandings of the marketing and advertising worlds. That is why so many perceived social media strategies fall short. They follow a medium that isn’t social nor is it engaging. And you shouldn’t be deceived either. Social media takes more effort than many are willingly to admit or even provide. It has to go far beyond the bandwagon and notions of “if everyone else is doing it..”.
The effort needed even grows further when you begin to breakdown all the media available. Media segmentation is occurring at a drastic pace. As media outlets are trying to satisfy the wants of everyone, we begin to see a vast and growing network of customization, specialization and specification. The problem here is that while we’re slowly localizing everyone and understanding that location, the efforts of business have to grow at this same pace in order to match these growing segments. This is an emerging time where we will see more marketing and advertising dollars spent than those of previous years, while garnering less in return.
Millennials’ Media Use
A time where media was a series general outlets is gone. As time goes on, sub-groups begin to emerge and grow. Now there are sub-groups of those sub-groups. Covering everyone with one blanket is hardly possible anymore. And it’s something many customers, especially those young and tech-savvy Millennials, are taking a liking to.
Due to the environment Millennials are growing in and the characteristics they exemplify, they themselves will be something of a quagmire in reaching. What’s interesting here is the idea that they’re actually doing more with more. Watching television while on the laptop is becoming natural. They could even be watching it on the laptop and while doing something else at the same time. Throw in mobile phones and all other aspects of the internet and you have a generation that is not necessarily avoiding advertisements because they want to but because so much more can be done at that time in between.
Advertising is losing it’s touch, and fast. 20 years ago, you really had no alternative. You either waited through the commercial or read through it in the paper. Today, the users, viewers, the customers, the people, the Millennials control what they will and won’t wait through. Again, it’s not because Millennials hate advertisements. We highly customize, specialize and segment our environments to such a degree that it’s become extremely effective and efficient for us. Ads become a time constraint and one we turn away from to do something else.
And it doesn’t have anything to do with Millennials being attention deficit or being “programmed” in a way where they need new stimuli in short periods of time. Millennials are master mulit-taskers. And every second counts. From chats, to tweets, to online videos, BBM, texts, calls, emails, streaming music, status updates, prime television and more, we just like to do more with more.
We Want [Social] Engagement, Not [Social] Media
The more we do, the more we sub-categorize ourselves. We don’t share a whole video, we share a specific part of it. We don’t look at everything in our Facebook and Twitter feeds, we look at segments of it. We customize our lives. We control what we want and we control when we want it. It’s not because we have to, it’s because we can.
Media is no stranger to the Millennials. They are constantly engulfed in it. However, understanding the issues and characteristics mentioned above is truly necessary. As media grows in size and variation, there will naturally be increasing divides. Not only will these divides be problematic for brands, marketers and advertisers, they will at the same time provide Millennials with the control of what they want to be a part of.
The Millennial thought-process will in turn be one that is highly focused on customization and specialization, growing distinctly specific and segmented sub-groups. Ultimately, you will try to get their attention. Just keep in mind that when you try to, media itself is a medium for communication. Engagement is truly what you are looking for.
Generations all working together: Stereotypes, (Mis)Perceptions & Workplace Dynamics | bizMe
Gen Ys are lazy. Gen Xers are whiners. Baby Boomers are workaholics. With all the trash-talking and stereotypes going on, it’s no wonder people think we can’t all get along! This week’s chat focused on what’s behind generational differences in the workplace.
Each Tuesday at 12:00 pm CT, Becky Benishek (@MyPath_MP) and Amanda Gulralski (@bizMebizgal), publisher and cofounder of bizMe.biz online magazine and Gen Y career expert and speaker, host an hour-long Career Chat on Twitter (#careerchat). Joining us again were Jill Perlberg, Lesley Weiss, and Mark Jelfs from the MyPath team. You can learn about upcoming topics and submit your questions by following @MyPath_MP and @bizMebizgal.
Next week, the focus is on internships. Wondering how to land an internship or how to make the best of the one you have? We’ll answer those questions and get into the nitty-gritty of what internships are really like, including how to ensure you’re not stapling paper for three months. Join the #careerchat group and the panel of interns we’ve organized next Tuesday, August 17th.
August 10, 2010: Generational Differences
Question 1: What do you think is the biggest difference between the generations?
On differences and generalizations:
bizMebizgal: The biggest difference is generation Y’s lack of soft skills. Gen Y does not know how to communicate face to face
Jill_Perlberg: Perceptions. Gen Y’s are considered lazy, but maybe they’ve figured out a quicker way to get things done.
TECMidwest: Every generation brings their own experience to the table. It’s very important to keep an open mind.
bizMebizgal: Gen Y does not have the experience they need yet to help people keep this open mind when working with them
buzzandrea: It’s also important to remember these are generalizations – not all Boomers, Xers, Y’s, etc … share same traits.
Jelfster: If you believe the stereotypes, Boomers are washed up, Gen X selfish, Gen Y lazy – not very helpful pigeon-holing.On entitlement:
thatwoman_is: The level of “Ownership or that things are due to you.”
Jill_Perlberg: Entitlement tends to be a big one. What you are “owed” vs. what you’ve earned.
thatwoman_is: I love they can be open. But entitlement and right to be “open” to a fault w/o thought is challenging
bizMebizgal: I hate the word “entitlement” and that is one of the favorite words of Gen Y!On technology:
Jill_Perlberg: For younger generations, it’s inherent in everything they do. For older generations, it’s new.
bizMebizgal: Gen Y’s use of technology has taken away the skills to communicate across all generations. Lol is not understood by everyone.
thatwoman_is: Some babyboomers are afraid to embrace technology – and therefore they are not embracing communicating w/everyone
MyPath_MP: I agree. Depends on the industry too. I know #boomers who are far ahead of the game when it comes to tech!
bizMebizgal: Absolutely but when they receive emails like text messages, I am sure that discourages them from getting involved
thatwoman_is: Not all babyboomers are afraid. I actually embrace technology more than my 32 yr old son. I text, DM, IM, SKYPE
Jelfster: Some are. There’s assumption that because they are in twilight of career, they’re not interested in training.
WomensAlly: we are in the age of technology, it is all about who can master it better/ more efficient
bizMebizgal: 68% of Boomers agree PDAs & mobile phones contribute to a decline in proper workplace etiquette; 46% of Gen Y workers think so.
thatwoman_is: And that is a shame. It makes it difficult for boomers like me who are in this space and seen as “antiqued.”
bizMebizgal: I definitely agree but you are few and far between. I like it when boomers embrace technology and adapt.
Jelfster: Older workers may not be ‘tech savvy’ but their experience cannot be replicated or replaced.
MyPath_MP: Good point! Just because things may be done differently now doesn’t invalidate experience behind it – quite the opp.
WomensAlly: Nothing can replace experience
Jill_Perlberg: Agree. One thing older gen’s have is experience–office politics, sticky situations.You can’t learn that in school.
thatwoman_is: I think anyone’s experience can be replicated and everyone can be replaced. It’s learning 2/b appreciated/respectedOn sharing traits:
Jill_Perlberg: Is there a feeling that boomers, X’ers have busted their butts and want the same things that Y’s are getting out of school?
buzzandrea: I’ll admit that it feels that way sometimes. I also feel as if my generation gets lost at times.
thatwoman_is: Older doesn’t mean smarter and experienced. And younger doesn’t mean easier to grasp technology. It’s confidence.
buzzandrea: I agree! I am an Xer, but I tend to carry traits of Millennials.
bizMebizgal: Ha! I am a Gen Y and I have traits more like an Xer.
thatwoman_is:LOL I’m a boomer and tend to have traits of an Xer
On what everybody wants:
Jill_Perlberg: According to AARP, all gens want similar things: flexibility, career dev, and recognition.
LesleyMWeiss: Exactly. And every generation, when entering the workforce, wanted to change things from the status quo
Jelfster: I would add to that ‘respect’. Seems this is in short supply in an inter-generational sense!
MyPath_MP: So far what’s coming clear is that there is definitely a skewed perception among & between gens.
thatwoman_is: This true. No one generation has the key or is the key. We have many keys!On receiving feedback:
Jill_Perlberg: I’ve heard that Gen Y’s are not good at receiving feedback…is it receiving or how it’s given?
bizMebizgal: I have coached several Gen Yers & they don’t like hearing you are not good at something. Makes it difficult
thatwoman_is: Receiving feedback — I don’t think all Gen Y’s are like this. Generally it’s true. They want to “justsaying” but dont’ want to #justlistentomyresponse
bizMebizgal: ur right, Im Gen Y, 81. I like receiving feedback. Younger Gen Y, college students, high school not so much.
karolynliberty: Sounds like not good at receiving*critical* feedback. We’re hungry for meaningful praise
MyPath_MP: Excellent point. Feedback should give you something to work with.
WriterChanelle: We love receiving feedback! We just like it in the moment. Not explosive outbursts 5 months later in a review
WriterChanelle: The problem comes when we’re expected to know what we’re doing wrong.
Jill_Perlberg: Yup. But being able to give feedback to someone as hard as them being able to accept it–no matter the age
WriterChanelle: That is true. Reception of feedback is dependent upon person not generation
ASQ_Trish: think we all like positve feedback, but what about negative
Jill_Perlberg: that’s exactly my point–not easy for any gen. but my own exper is that y’s are not keen on getting the critical fb
MyPath_MP: Constructive criticism helps more than positive feedback.
Jelfster: Some firms don’t give honest feedback to older workers for fear of hurting their feelings. Does them a disserviceTakeaways:
WomensAlly: There are no failures – just experiences and your reactions to them. -Tom Krause
Jelfster: As demographics change, we need to incent boomers to stay in work longer. Need to engage older workers.
WomensAlly: Learn from the leadership role models in your life.Question 2: What are the traits of #GenX, #GenY, #Boomers?
On differences:
MyPath_MP: And is there a difference between “young” #geny & “older” #geny, for example?
Jill_Perlberg: I think there are diff within a gen. A 20 yrold and a 30 in the same gen are way different.
PaigeHolden: I totally agree, but I think life experience has more to do with that than anything else.
ASQ_Trish: Sometimes Gen Y are a little too reliant on tech. Sometimes its much better to get up & talk to someone rather than email.
PaigeHolden: Good point. I have to remind myself to do that every day.
karolynliberty: there’s always individual variability but i think diff bt old/young millennials is only bc youngers arent adults yet
Jelfster: Boomers: Idealistic, loyal to company. X: Pragmatic, loyal to career. Y: Spontaneous, loyal to purpose.
Jill_Perlberg: Boomers-personal interaction Y’s -social responsibility and w/l balance/technology, X’rs-a mix of all of them.
WriterChanelle: Agreed. Many complain that GenY does nothing and wants everything, but I just don’t see that as true.
thatwoman_is: Back in the 60′s & 70′s when we were “young” boomers took on social responsibility. Ecology, the war, sexism
buzzandrea: I think its a lot of things – from mode of communication to level of directness to respect for work, etc
karolynliberty: younger = expected to be more deferent. “respect for work” is interesting, what do you mean by that?On emailing and texting vs phone & face time:
karolynliberty: over-use of email by millennials? I hear this at work and really don’t get it. isn’t it ruder to phone/face instead? That is, requires their time right NOW but ermail is asynchronous… no?
ASQ_Trish: it depends – if it’s a quick little emails – no prob. But if they go on forever – get up
karolynliberty: OK, that works. Think I’ve been doing the opposite…
ASQ_Trish: had some occasions when co-works never email though too.
karolynliberty: never email? *staggers back* I just don’t know what to say.
MyPath_MP: Just seen @BrazenCareerist: The average Gen Y-er sends/receives >740 text msgs/month. Preferred means of comm?
PaigeHolden: I definitely prefer text messages/email. Don’t like talking on the phone or checking voicemail.
Jill_Perlberg: but..you may work with people who prefer in person convo’s. We all need to blend to be successful.
MyPath_MP: Does texting/email seem more immediate and more personal than phone/vmail? Or just more efficient?
LesleyMWeiss:I think email seems less pushy to younger people–phone calls and face to face require attention RIGHT NOW
karolynliberty: Less pushy, completely agree. Seems to imply I am more important than everything you have to do if I call/stop by!
PaigeHolden: For me, it’s more efficient, immediate and less intrusive. I’ve never been a big talker.
bizMebizgal: If you don’t like talking, how do you deal with confrontation in the workplace when you are forced to talk.
PaigeHolden: Don’t like talking and not being able to are two diff things! I’m capable of talking things out and often do
bizMebizgal: Good! Just don’t lose those skills as well. They often fall by the wayside.
PaigeHolden: Actually, it’s my friends who know to text or email me. In business, you have to put preference aside.
Jill_Perlberg: I like phone or personal conv. because the wrong tone/message may come through email or txt.
ASQ_Trish: tone of an email…funny how a quickly written email can mean something you didn’t intend
WriterChanelle: Email is more efficient. Phone calls allow people to ramble and get distracted.
WomensAlly: text messaging does allow for the quick answers to questions too short for a phone call
bizMebizgal: I am such a strong believer that face to face is the best way to work. Technology makes it quicker but face to face builds.
WomensAlly: face to face allows for a deeper connection, but no one seems to have the time for that these days
bizMebizgal: they also don’t see the importance of building that relationship.On making sacrifices:
MyPath_MP: Does #GenY feel like they’re making more sacrifices to “get along” than #Boomers, #GenX, etc?
WriterChanelle: I’ve never felt that the world owed me anything, and I know many my age who feel the same.
thatwoman_is: I get that more often w/my new brand unGeeked _ some feel they are entitled to participate & challenge why not
bizMebizgal: Wow really? Like speak and lead sessions? Do you find it more with Gen Y than any other generation?
thatwoman_is: YES! I couldn’t believe how many ppl approached me after unGeeked feeling entitlement and noted I didn’t give back.
buzzandrea: I actually feel as if I am expected to make more sacrifices, especially for older generations
karolynliberty: re:sacrifices do you think that’s mainly based on age (family first so the singles stay late to work on deadline)
bizMebizgal: I am Gen Y. I also know a lot younger Gen Y that feel everything should be handed to them bc it always has been
WriterChanelle: They’re ruining it for the rest of us good GenY’ers. But, hey, is it their fault? They didn’t raise themselves.
WriterChanelle: GenY I believe. Took a 1am biz call yesterday
Jill_Perlberg: Doing calls at all hours,is what you do if your job demands it. I don’t think it’s generational. I did them at 22 and at 33On changing dynamics:
Jelfster: Will be fascinating when boomers retire, Gen X become managers and Gen Y workers. How will work practices evolve?
bizMebizgal: A whole lot of meshing going on. I think all generations have strong attributes that can bring to the table
Jelfster: Young workers don’t respond well to “In my day, we were up at 3am, down coal pit til 8. You young’uns don’t know you’re born!
ASQ_Trish: What I love about someone who’s been at a company for a while – Well….we used to do it like this
karolynliberty: Esp. as the reason we can’t change the policy : We changed it once before, and got this
ASQ_Trish: no kidding! the history is good – but we need progress
Jill_Perlberg: love it.. espec. when it was something, then new, then back to old…which way is up.
MyPath_MP: People need to embrace change, but for right reasons (not just to say Hey, we’re embracing chg)
karolynliberty: Change for change’s sake is what younger workers’ ideas are often dismissed as
MyPath_MP: Excellent point. Comes down to perception again. People need to take a step back and listen.
WriterChanelle: Blech…lol. I don’t get why people bring up “what used to” sell, do, say. That’s the past. It’s not done anymore.
LesleyMWeiss: I think it’s important to learn from what’s been done/said/tried in the past–and what failed and succeeded and why
MyPath_MP: Agree! Reinventing the wheel often doesn’t work so well.
ASQ_Trish: true – we don’t want to repeat a mistake from the past. But let’s try to move forward
thatwoman_is: What is funny, boomers had to deal w/our parents when we were on the forefront of emails, fax and over sized car phones
Jill_Perlberg: I adapt to both my mom and colleagues. And in many cases, they adapt backTakeaways:
TECMidwest: The amount of professional experience influences your traits. Some people are more eager to learn.
SarahHofmann: Give us 5 years, and we’ll have experience. Inevitable to any generation, not necessarily a generational trait.
LesleyMWeiss:A 30 yr old and a 40 yr old are the same generation in a different way. There’s more of a continuum than the labels imply.Question 3: About that work-life blur: Which gen finds it more manageable?
On generational challenges:
karolynliberty: work/life blur (or the lack of a slash altogether) seems like much more of a millennial thing, yes?
edcabellon:I’m not so sure. I know many Gen X-ers (including myself) who still have challenges with work/life balance.
karolynliberty: OK – sounds like the “balance” part might be less important for Millennials who smush it all together. Maybe?
edcabellon: “balance” is also defined so many ways. Having “access” to everything may be a double-edged sword.
karolynliberty: access is a double edged sword? Beyond fear of judgment re:other online activity, what’s the downside? Honest Q!
edcabellon: The downside is that not everyone has access. We assume that everyone does, but there’s a digital divide.
Jill_Perlberg: Everyone struggles–especially once you’ve been in a role without flex and then try to get later.
bizMebizgal: I am a strong believer in work/life balance.u need to recharge the batteries however work will sometimes come first.On tech-savvy balancing:
Jelfster: If you’re tech savvy you can balance better – can go home at 5 then log on later from home if needs be. Or email from B’berry.
ASQ_Trish: I would actually think that of younger workers. seems more true in my experience
karolynliberty: yeah! Skype from the game if absolutely necessary.On deciding between personal and professional demands:
Jill_Perlberg: Scenario: kid’s soccer game at 5:00, emerg. mtg called at 4:30, do you go to the mtg or the game?
WriterChanelle: There are many factors in that decision. Are you the only one that can go to the game? How many have you been to?
WriterChanelle: Can the time of the mtg be changed? Can you call into mtg from game (on mute)? How participatory do u have to be
Jill_Perlberg: I agree-My parents missed a # of my games, but I understood why, when they did come it was really special
bizMebizgal: My parents came to every sporting event I did however things didn’t change for my dad until he was the boss.
bizMebizgal: Gen Y is used to time management. They like dipping their hands in a lot of stuff. Must get everything done, so they find a way.Open questions
karolynliberty: Let’s bring up email etiquette… I keep hearing that shorter is better?
bizMebizgal: It depends what needs to be covered. I like keeping it short and then following up with a call for more detail.
LesleyMWeiss: I think it’s better to send one long email than a million short ones. Content is key.
MyPath_MP: Concise, to the point, bullet your ideas out if you hv to–make yourself understood. What do you think?
karolynliberty: yet others’ tweet-emails are unhelpful and my dissertations are frustrating
karolynliberty: Maybe using Google Wave would make them OK, but the 20 message thread they produce is… sigh.
ASQ_Trish: to the point is best, no bold or all caps
bizMebizgal: Keeping emails to 140 characters is a NO!!
karolynliberty: I like bullets! Use of underline/italic/bold to highlight the main points in a long email usually just irritating
Jill_Perlberg: Boomers like more background info to make sure they understand the entire situation. I summarize first & add detail belowJill_Perlberg: Who is more eager to accept change? Does gen. matter?
Jelfster: Cos. need to adopt more flexible mindsets and adjust work arrangements to leverage the multi-generational workforce effectively.
And, finally…
WriterChanelle: We all have our flaws. Let’s work together to fix them
thatwoman_is: Older doesn’t mean smarter and experienced. Younger doesn’t mean easier to grasp technology. It’s confidence.
karolynliberty: Millennials Need Input.
thatwoman_is: We focus too much on [work-life balance]. There w/never be a balance. Just give-give of time on both ends.
Jelfster: We need to concentrate on the value of the individual versus their age. Unacceptable to stereotype by any other criteria.
karolynliberty: Would love direct actionable negative feedback.. not traditional office politics that we really don’t understand yet
bizMebizgal: Technology is part of every aspect of GenY lives. And that means lines between professional time & personal time can get fuzzy
WriterChanelle: Sometimes Gen Y are a little too reliant on tech. Sometimes better to talk to someone rather than email.
thatwoman_is: I think like race – the different generations have plenty of similar traits – we just focus too much on differences.
Jelfster: Regardless of age, new management and a rapidly changing business world can leave a worker uncertain of their priorities
WriterChanelle: Common sense isn’t common!Links & resources:
From karolynliberty:
“Financial Help: Millennials Versus Baby Boomers” on Brazen CareeristFrom WriterChanelle:
Email etiquette: Email Tone checking software on Tech CrunchFrom bizMebizgal, on bizme.biz:
If Gen Y ruled the office
Gen Yers & Baby Boomers — Happy Together?
Techno Gap Face Off: Gen Y vs Baby BoomersOn MyPath:
Lindsey Pollak’s podcast on Gen Ys and the generational gap
Lindsey Pollak’s research on Millennials: Parents basements are crowdedSpecial thanks… To our top participants, @WriterChanelle, @karolynliberty and @thatwoman_is, and to @TrendsMilwaukee for putting #careerchat on the map.
===
Join us next time on Tuesday, August 17, 12 PM CT. Follow along with #careerchat! Watch @MyPath_MP and @bizMebizgal for upcoming topics.
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Marketing &Marketing Communications &Social Media &Uncategorized 16 Aug 2010 11:41 am
Millennial Marketing
The Millennial Generation, aged 18 to 29, is a group that has grown up with technology instilled into their everyday routines. They are Internet junkies, multi-taskers, and demand personalized technology. They want to genuinely connect with others online.
Millennials are significantly different from their parents in the Baby Boomer generation in numerous ways. At cause of these lifestyle and fundamental distinctions, marketers are struggling to accommodate to millennial needs. However, Brand Amplitude, LLC, a market research firm, has launched Millennial Marketing, an online concept that provides a series of tools to understand Millennials and research to explain where the future of marketing lies.
Millennial Marketing pinpoints the generation. They are more diverse than the baby boomer generation and have a variety of needs in technology and communication areas. Due to multitasking, Millennials are consuming more media than ever, and they are more dependent on technology. Ninety three percent of American teens ages 12 to 17 go online; a Pew Research Study found that while using the Internet, 40 percent of US Youth ages 18 to 24 watch TV, 34 percent text, and 29 percent talk on the phone.
More Millennials than baby boomers have enrolled in higher education. Approximately one third of male and 40 percent of female Millennials have had some college education, compared with 25 percent and 23 percent of Baby Boomers, respectively. Yet a college education puts students in debt largely due to student loans.
The average millennial debt is $21,500, and 32 percent of Millennials feel they are “barely making ends meet.” Furthermore, there’s pressure to do well financially, but the recession has made it difficult to so. In fact, the recession has played a role in the millennial spending. Almost half of Millennials say they have changed their shopping habits somewhat, and others are questioning the need for an expensive college education.
It’s pretty clear: Millennials have different values than the Baby Boomers. They have been shaped by the recession and demand a higher degree of engagement pertaining to technology. As a result, marketers need to tailor their marketing campaigns to their different mindsets.
Millennials are price and value conscious, and they hold the products they spend their money on to high standards. They are highly skeptical of advertisements having been exposed to them their entire lives, and they use a discerning eye when it comes to purchases. Doing a quick internet search before making a selection is second nature to Millennials.
Without a doubt, the most significant shaper of the Millennials has been the internet. Something that can be both a blessing and curse for marketers is that the Millennial generation is always connected. Not only do they utilize the internet for product or service information, but as a broad communication platform as well. When a baby boomer has a bad experience with a business, they casually complain about it the next time they see their friends. On the other hand, when a Millennials has a bad experience, they share it with 800 of their closest Facebook friends. So how can brand managers channel insight into Millennial’s different lifestyle and values into a successful marketing campaign?
BrandAmplitude, LLC offers advice on how to connect with Millennials and their unique mindsets. First of all, a brand must be authentic. Millennials see right through false claims. Also, a brand must position itself as a necessity in order to appeal to Millennials. Due to the recession, this generation believes that they are strapped for cash and will be far more likely to purchase things they deem to be valuable necessities.
BrandAmplitude, LLC also recommends using social responsibility to appeal to Millennials. On average, Millennials are more socially conscious than previous generations, and they have been prone to use the presence or absence of corporate social responsibility as a tiebreaker during purchase decisions among similar brands. Millenials care that no animals were harmed in the production of a product or that a percentage of a company’s sales are donated to charity.
A brand that the Millennials can connect with needs to be shareable via social media. Due to the fact that Millennials spend a large portion of time on these sites, a relevant brand to them has what BrandAmplitude, LLC calls ‘Social Currency’. This means that a brand is social media compatible and can be exchanged on platforms such as Facebook, Twitter, and YouTube.
Lastly, BrandAmplitude, LLC recommends portraying a brand as an experience. Millennials are more apt to spend their money on doing interesting things instead of having interesting things. They perceive experiences as a form of personal investment.
Even though the Millennials have strikingly different values and lifestyles than baby boomers, it is not difficult for marketers to reach this target market due to their dependency on technology. Marketers simply have to take the time to understand the Millennials and ensure that they are delivering a message that they will respond to.
Rachel Krasnow & Emily Rozanski
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