This week over at msearchgroove, Peggy Salz chats with Josip Petrusa about marketing to that all-important youth market. According to Petrusa, marketers would do better to focus their energies on developing effective mobile marketing strategies rather than zeroing in on social networking. He goes on to emphasize the personal nature of mobile phones and the deeply personal relationship millennials have with their mobiles. For the complete interview, listen to the msearchgroove podcast.
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