10/09/2010

WiFi withdrawal harder than coffee withdrawal - DeviceMAG

In seems like everyone, in America at least, drinks coffee, watches television and connects to the Internet — at home and in restaurants — via WiFi. So, which is more important? For “millennials,” those men and women aged 17 to 29, the answer is WiFi.

According to a survey by the Wi-Fi Alliance, 75% of American respondents preferred WiFi to coffee or tea. Two-thirds of respondents in the United States and four-fifths of those in China reported they spend more time on Wi-Fi devices than watching television.

WiFi withdrawal harder than coffee withdrawal

The poll, conducted by Wakefield Research, includes responses from more than 1,000 millennials (those between the ages 17 and 29) in the United States and 400 millennials in China, Japan and South Korea. “There is a desire for constant connectivity,” said Edgar Figueroa, chief executive officer of the Wi-Fi Alliance. “They want to connect while in a car, in a plane, while shopping.”

Wi-Fi is becoming increasingly available on airlines in the United States, with more than 1,200 planes expected to offer in-flight connectivity by year’s end. Cars remain a moving target, however, and connecting to Wi-Fi in a mall can be tricky because it’s difficult to determine which network to join.

Source: New York Times


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