Hasbro, Discovery prepare to launch The Hub (The new kids' cable channel will debut on October 10 targeting 6 to 12 year-olds with a mix of popular syndicated series and originals like a live-action adaptation of "Clue") (Los Angeles Times)
- BTS shopping goes mobile (or it will if the blast of mobile marketing, coupons and apps coming from retailers has its desired effect. Also 1 in 10 smartphones in the UK will be iPhone by 2012, according to predictions based on new research. Wonder what percentage will be teens… And Matt Britton of Mr. Youth on why all youth marketing will soon be location-based) (WSJ) (TechCrunch)
- Another positive spin on the 'Gen Me' discussion (in today's MediaPost column. Glad to see we're in agreement)
- Jackass in 3D (sounds painful on so many levels. Some parents might feel the same way about "Fred the Movie" coming this fall. Also the Juno team of Diablo Cody and director Jason Reitman reunites for dark comedy "Young Adult") (USA Today) (BuzzFeed) (Monsters & Critics)
- K-Swiss "hires" Kenny Powers (The fictional ex-athlete played by Danny McBride on HBO show "Eastbound & Down" is the new face of the brand. Also targeting the young male demo is the Scion tC from Toyota. Hmm.. both might want to note this research on Millennials feeling meh about corporate branding) (Autoblog)
- One-fifth of record company revenue (in the UK comes outside of music sales) (PSFK)
- More teen celebs going under the knife (PopEater raises concerns of media attention glorifying/normalizing these procedures for teen and tween fans. Also a new CDC report finds young adults are more likely to smoke as well as use other tobacco products likely) (WebMD)
P.S. Ypulse will be taking Summer Fridays off until Labor Day. Hope readers are enjoying the Dog Days!
Categorized under: Ypulse Essentials
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8/08/2010
Ypulse Essentials: ‘The Hub’ Lineup, ‘Jackass’ In 3D, Millennials ‘Meh’ About Corporate Branding | Ypulse
via ypulse.com
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