reported at businessinsider.com link to original article
CNN was down 50% in total viewers and down 60% in age 25-54 viewers (Total Day) for the month of March. The net loss was down 21% in Total Viewers and down 26% in age 25-54 viewers (Primetime) compared to March 2011.
The viewer exodus is not limited to CNN, FOX News lost viewers in the month of March and for the first quarter of 2012. For the month, Fox News is down 17%.
“Perhaps, if I may be so bold, this is what happens to you when you continue to report stories that no longer resemble — even remotely — what your own viewers see outside their windows and apartments.”
CNN has barely covered the rapidly growing Occupy and Tea Party protests around the country, and as the clip from Current TV’s Cenk Uygur below points out, CNN gave zero prime-time coverage to the NDAA’s indefinite detention provisions, arguably one of the most devastating rollbacks of Americans’ civil rights ever.Perhaps viewers are sick and tired of the same half-assed recycled stories about Kim Kardashian, the same shiny Piers Morgan celebrity interviews, and perhaps a war weary public is also not so quick to slurp up CNN’s incoherent Iran warmongering.
…I don’t think CNN’s viewers have suddenly decided not to consume news any more. I just think they are going online to do it.”
3/30/2012
American Kabuki – Did CNN Just Lose Half Its Audience? – 30 March 2012
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