Gen Y Profile
Posted by valeri on July 18, 2010 · Leave a Comment
The Hillz, working in pajamas, wall posts, Obama, avatars, and an aversion to vowels are just a few of Gen Y’s favorite things. At the beginning of the new millennium, there was a lot of hubbub about this new generation: the up and comers with tremendous amount of spending influence, a completely new world-view and what Gen X might call, the new kids on the block.
With Boomers retiring at the rate of one every ten minutes (nearly 64 million by the end of the decade) and Gen X moving onward and upwards, Gen Y were the young, fresh faces. They dressed differently (customizable kicks) , didn’t like the 9-5 way of thinking and couldn’t give you eye-contact because they were busy texting about you to their friend in Bangladesh, which they will then post on their virtual wall. Gen Y is quickly transforming the workplace and marketplace in a very big, customizable way.
They’ve been called Echo Boomers, Millennials, the Net Generation, Generation Y, but because brevity is of great importance, let’s go with Gen Y. (Though a Wikipedia search for Millennials will re-direct to the Generation Y page, there is a difference-albeit subtle. A Millennial is between the ages of 8 and 27, making their birth years between 1982 and 2001.)
To understand the mindset of Gen Y, you have to understand the environment into which they were born. Gen Y came of age during a time that saw unprecedented economic growth (late 1990s)-shaping their expectations of themselves and the world around them. Though the birth years vary, the accepted range is from 1980-1999. The math makes them between 10 and 29 and nearly 25% of the U.S. population.
They are more tech-savvy, family-centric, flexible, non-conforming and attention-getting than their parents and are greatly changing the way we do business. In the upcoming days, we are going to post a series of articles that discuss the many facets (marketing, workplace, mentality, trends) that make Gen Y powerful buyers, thinkers and movers and shakers.
Sparxoo is a business blog that inspires breakthrough by tomorrow’s leaders. We are a strategy consulting firm with a pulse on marketing, branding, and development. See our talented team of experts and our parent company dCap Advisors.
Filed under 819 · Tagged with Profile
7/18/2010
Gen Y Profile | Articles
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment